ZERO HERO

Zero Hero is an exploration of how brands can battle the climate crisis. Produced by Wolff Olins and Chapter Zero. Together, we're arming boards and marketing leaders with the arguments they need to ensure brand is a force for good... That's why, in a collaboration between Wolff Olins and Chapter Zero, we're shining a light on ‘zero heroes' - brands who don't bang on about their low-carbon credentials, but instead make it attractive and easy for consumers to lead lower-carbon lives - with potentially a much larger-scale effect... As governments and businesses declare a state of climate emergency and aim for zero carbon emissions, we believe it's time to use this power for good. That's why, at the start of a new decade, we're celebrating ‘zero heroes' - brands encouraging positive behaviours in a time of crisis.

Also known as: Zero