WANG & PARTNERS

Firstly, we advise and drive clients to build in-house innovation department, splitting into two teams competing against each other internally, which we call them Team Red and Team Blue. At the same time, both Team Red and Blue compete against external consultants and mercenaries. Such a combination, Team Red + Team Blue + consultants/mercenaries, plays vital role in innovating. The best case is Jinmailang's Positioning Research Institute, which was founded in 2017 with only a few people turning into a team of almost 100 people now. This innovation system contribute significantly to Jinmailang's new product developments in recent years... Secondly, we get our hands dirty and dip our toes deep in the water. We have been deeply involving into the whole supplying and distributing chain of clients. from material and equipment manufacturers such as DuPont, Krones and Sidel to retailers such as Meiyijia, Tmall and Sysco, we visit frontiers as well as endpoints of clients to forge close..

Also known as: Wang & Partners Inc., Wang Innovation

Primary location: California United States