AMBASSADORS OF LUXURY - Key Persons


CHERYL HOWARD - CEO, Founder

Job Titles:
  • CEO
  • Founder
A renown hotelier with over 30 years experience from Director of Special Projects at Pan Pacific (Singapore) to Director of Sales, Marketing and PR for a small boutique hotel in Knightsbridgel and 47 Park Street (London) Cheryl has honed and amassed one the most impressive networks of international contacts in the industry. Effortlessly stylish and glamorous, she specialises in the care of VIP clients including Heads of State, Royalty, Diplomats, CEOs and Celebrities. Her vast knowledge sets her apart from her competitors because Cheryl doesn't simply offer a luxurious lifestyle, she lives it. Having set up the successful VSP Club that within six months had over 970 members boasting some of the world's most elite patrons, Cheryl is highly respected and trusted by all. When it comes to Exclusive Concierge companies what puts Cheryl above the rest is the long standing international friendships she has made within the Luxury Travel industry. If luxury is what you desire then put your trust in Cheryl because she has devoted most of her life ensuring some of the world's most celebrated names have been taken care of like never before.

LYNNE DAVIS

Job Titles:
  • Ambassador of Adventure Travel
Lynne is a highly respected and trusted expert in luxury travel. Having worked in all aspects of the travel/hospitality industry she has a profound 360 degree understanding of what makes it tick. Her namesake company offers bespoke PR, marketing, representation and consulting to a unique collection of luxury hotels owned by passionate professionals and recognized as some of the world's finest. A native South African Lynne is constantly exploring and unearthing new experiences. Her deep passion for nature, animals, art and cuisine which she is eager to share, keeps her constantly on the trot. Lynne is proud to be American and resides in New York, NY.

Nile Rogers

" For 20 years Cheryl has organised, arranged and sorted everything I've ever needed. In that time we have also developed an incredible friendship. Cheryl has been my guest on many special occasions such as the Bafta Awards in London for my movie The Wrestler and many other social events in London New, York and Los Angeles. She is a class act, her international contacts are second to none."