CULTURAL IMPRINT

We offer a specialised service that provides key knowledge for: brand building, new product development, identifying new segments, tailoring messages to consumers and organizational change and integration... We have developed a systematic process that translates the contradictions of human behaviour into something concrete, identifying people's emerging needs with remarkable accuracy. During a project the members of the client team become experts in using this strategic knowledge. This ‘core competence' remains within the client's organization.