CSBC conducted diagnostic field work, in Madhya Pradesh, that led us to understand the barriers around messaging, language, and lack of knowledge sharing and support. In response, we developed a fourteen-day messaging plan that was sent to moderated WhatsApp groups of young mothers. These messages used components and practices of different behavioural principles to reduce cognitive load, simplify mental models, create commitment devices and feedback loops. Upon testing the efficacy of the intervention, we saw that the intervention had a statistically significant effect in increasing compliance to minimum meal frequency and minimum adequate diet... CSBC's research team is always seeking participants for experiments! Sign up to take part in one of our studies... We also contribute to CSBC's experimental research portfolio. Our experts apply their programming skills to the innovative collection of primary outcomes using games. We also analyse field data, applying contemporary methods..
Also known as: Centre for Social & Behaviour Change