EFFICIÓ - Key Persons


Angela Myers

Job Titles:
  • Digital Marketing Coordinator
  • Digital Marketing Expert
Angela Myers is a digital marketing expert specializing in SEO copywriting, and social media strategy for small businesses that focus on empowerment, education, and health. When not supporting her clients, she can be found exploring a new coffee shop, traveling, or curled up with a good book. Angela is Effició's Digital Marketing Coordinator working to ensure our brand, messaging, and content speaks to our customers and connects to our audience authentically.

Diane Cevallos

Job Titles:
  • Executive Coach, Instructional Coordinator
  • Life Coach
Diane Cevallos is an accomplished Life Coach, Speaker, and Author. Her transparent, personable approach encourages clients to become all they are created to be. Adept at building trust and confidence, growing relationships, and driving positive results, she has worked with various organizations on work-life balance, team building, strategic planning, problem-solving, and creating a culture that works. Diane is a gracious, compassionate teacher with strong active listening skills and a proven ability to assess client needs. Not only does she understand the intricacies and operational challenges of operating a successful business, but Diane also has an in-depth understanding of the coaching process and documentation requirements, with the capacity to leverage clients into actionable plans. Diane is an Effició Executive Coach and prepares our executive students for courses, training, and credential management, in addition to getting them beyond the explosions and wrong turns as they excavate their Red Diamond Business.

Donovan Reid

Job Titles:
  • Owner of Easy Movers Inc.
  • Owner, Easy Movers
Donovan Reid is owner of Easy Movers Inc.. They hire permanent, well trained employees, and they provide clean equipped moving vans to ensure that your furniture items are properly wrapped with clean moving pads for safe arrival at your destination. Easy Movers has demonstrated responsibility & accountability that has won the trust of many key clients. Their commitment to listening before proposing, their willingness to be accountable, and their demonstrated ability to solve problems are behaviors that have earned them high marks in the industry. Here's what Don had to say about working with Effició: In today's world, everything is virtual and centered around technology. Business owners are communicating virtually instead of spending their budgets on traveling and meeting. CORE allows you to instantaneously interact with your strategist and the other participants. I really enjoyed the CORE technology used; there were times when I was under the gun but I was able to go home and call in while taking care of other responsibilities. Also, one of the benefits is that you're not intimidated to say something and it's more of an open sort of communication. You're free to express ideas and your thought process flows much better. This program is a must for entrepreneurs who need a a great education program even though they are running a business and having hectic days. And it saves you money and helps you make money! I say sign up asap!!!" Donovan Reid,Owner, Easy Movers http://www.easymovers.com

Gillian Cunningham

Job Titles:
  • Broker
Gillian Cunningham Realty Group is a full service Residential Real Estate Company. Servicing both sellers and buyers in the Plano/Frisco/Mckinney, TX area and surrounding suburbs. As a Multi-Million Dollar Producer, Cunningham believes in raising the bar and staying on the cutting-edge when it comes to real estate knowledge, service and technology. My goal is to empower my clientele to make informed decisions that are aligned with their goals. Here's what Gillian had to say about working with Effició: "Effició's tag line truly represents its business ‘Getting to the Core of Business.' Each session/module gave a practical step-by-step approach to building a successful business infrastructure. After completing the entire program, I was confident my company was equipped to be a profitable business."

Jake Kent - CEO, President

Job Titles:
  • CEO
  • President
Here's what Jake had to say about working with Effició: "My Company has grown in revenues by 2x within the first year of the program and 3x within the second year…enough said!" Jake Kent, President/CEO JCMR Technology

Linda Lyons

Job Titles:
  • Executive Consultant, Associate Strategist
Linda Lyons is an accomplished sales professional and serial entrepreneur; she understands the importance of a healthy environment and has invested her life in helping people become the best version of themselves. Linda's corporate career of 20+ years in Business Development in Consumer Sales included Fortune 500 giants - Hormel Foods, Polaroid Corporation, IBM, and Samsung with a $5M book of business. Eventually, her visionary ideas sparked her to successfully launch and sell two businesses. Currently, Linda has leveraged her skills to become a top producer in real estate, and surprisingly, social media! She has successfully utilized social media to translate 100,000 likes into close to $1M in sales just from one platform. In addition, Linda's love for nutrition and health has also opened doors to help those in mental/physical distress. Her certification in nutrition and Reiki have transformed the lives of many and she is so proud of her well-rounded approach to life. Linda is an Effició Consultant, and Advisor supporting our executive students in keeping their businesses financially healthy and navigating the pre-credential valuation process.

Sherese Duncan - CEO, President

Job Titles:
  • CEO
  • President
As President and CEO of Effició, Incorporated, and founder of three other businesses, Duncan is one of the most sought after speakers and business strategist by organizations and entrepreneurs alike, Duncan has developed and taught entrepreneurial training for Entrepreneurs, Professionals, and Business Owners around the world through Effició's Business Institute. She has also taught undergraduate and non-credit courses on business strategy, business systems, technology, financial management, human capital, marketing, and many other disciplines of entrepreneurship. Duncan has owned and operated Effició, Inc., a business education company for over two decades. As the visionary leader of Effició, Inc., Duncan is spearheading a global initiative to help entrepreneurs build successful business enterprises. In addition, over the last seven years, Duncan's expertise extends to several additional viable businesses including an online school for entrepreneurial credentials, a strategic marketing firm for small business owners, and an organization dedicated to serving higher education institutions with entrepreneurial curriculum, marketing support, and program development. In life and in business, Duncan takes a different approach than many; instead of encouraging her business clients to follow the age-old saying of "think outside the box," Duncan pushes her clients to realize that there is no box in the first place! Duncan is a "trusted, confident strategic partner," who helps her clients "create the wealth and a complete, whole and balanced life that they want through entrepreneurship." Duncan and her companies are all about execution and results. Simply put, her business approach works. Duncan's unparalleled ability to lead, motivate, and give entrepreneurs the "kick in the pants" they need; Duncan has established herself as one of the leading and most comprehensive small business resources today that can ‘mobilize' entrepreneurs to exceed their definition of success. "Giving advice, analyzing issues, and solving problems for others comes naturally to me, defying the odds, elevating platforms, and claiming the unexpected; I embrace focused energy and mental power to take myself, and others, to the next level. As the CEO of Effició, Inc., my desire is to have discussions, dialogue, and commentary about living the entrepreneur's life TRANSMOGRIFIED!" Sherese Duncan, CEO Giving advice, analyzing issues, and solving problems for others always came naturally to Sherese. From childhood friends to college internships, to career transitions; the results were consistent, Duncan was able to make the most logical and effective decisions. Defying the odds, elevating platforms, and claiming the unexpected, this "show me state" born leader is not your average thinker. Instead, she always carried with her the energy and mental power to take herself, and others, to the next level. Sherese was able to, in 1999, walk away from a 9-5 job after earning her MBA degree and create the career of her dreams; a business that would offer advice and solutions to entrepreneurs and position them for self-actualization. In 2001 Effició, Inc. was born. As the CEO of Effició, Inc., Sherese has served as an advocate of entrepreneurship for over two decades providing entrepreneurial education and training for entrepreneurs, professionals, business owners, and organizations around the world. Through her Ph.D. pursuit at the Luleå University of Technology in Sweden, Sherese's focus is to extend Effició's intellectual capital to research on entrepreneurship, marketing, economic intelligence, and power relationships. As the visionary leader of Effició, Inc., Duncan and her brands are all about execution and results. Simply put, her business approach works. You can read Duncan's full bio here. And, check out her new blog, From CORE to Root!

Sonya Barnes

Sonya Barnes International is an international image and communications firm that creates distinct dynamic brands for individuals and organizations. Sonya Barnes, CEO of Sonya Barnes International, has received industry training by the world's leading Image Masters in style development and image branding. With strong leadership skills she is known as the "go-to" consultant for many of her peers, and often sought out to speak to many private and public organizations providing world class workshops and seminars on visual appearance, verbal and non-verbal communications worldwide. Her client list includes Fortune 100 Companies such as General Electric, Bank of America, Hyatt Hotels, and Wells Fargo and expanded globally extending her client base to Asia, to Singapore, Vietnam and Hong Kong teaching the business of image and brand strategy. Here's what Sonya had to say about working with Effició: "When I decided to work with Sherese I was overwhelmed at the amount of work and dedication required to run a business. Sherese was able to break it down and show the big picture piece by piece. To this day, I know that I would not be where I am today in business knowledge had I not worked with her. I often refer back to my workbook and put myself in check to make sure I stay focused on my goals. I recommend Effició's products and programs to ANY serious entrepreneur. Just be patient, listen and complete the follow through. Forget the glamorous pipe dreams that this is rosy! It can work if you listen and execute. Thanks a million times over for your insight and tenacity. Keep up the good work and I'll see you in Fortune Small Business…..on the cover!!!"

Winston Kelly

Job Titles:
  • Associate Strategist, Consultant
Winston Kelly is a born and raised Kansas City, MO. native. Winston is known for embracing change to promote cultural shift, and leveraging a collaborative approach to solve business challenges; his main focus is a commitment to service excellence. Winston brings 31 years of corporate experience, creating operational models, identifying enhancement specs for cross-functional projects, and defining and executing organizational transformation strategies. Winston values family and makes it a priority to create meaningful moments, and with his strong moral and ethical principles, he follows through (100%) on his commitments. With his extensive public sector experience along with his IT and data analysis skills, Winston is an Effició Strategist and Consultant working with our executive students providing training, consulting, and credential acquisition support.