WOKIEE - Key Persons


Ben Asser

Ben Asser was born in the Netherlands and mostly raised in Phoenix, AZ. After a hike in the Rockies with Daniela, Ben heard about Daniela's grand idea to craft elevated marshmallows and change the s'mores game. Ben's experience with small business spurred his involvement in Daniela's dream. When he's not assisting with the business, Ben is writing screenplays and gearing up for law school.

Daniela Chavez

Daniela Chavez is a first generation Peruvian-American raised in Denver, CO. Her absolute favorite treat is none other than a s'more-- but she always knew we could do better than a tasteless, preservatives-packed marshmallow from a giant plastic bag. Daniela's experience in food and beverage prepared her for her biggest endeavor to date--bringing the boldest, wackiest, most delicious flavors to your campfire or kitchen with the Magical Mallow Co.! When she's not making marshmallows, she's playing with her puppy Cleo and drinking lots of coffee. Yes, with melted marshmallows on top.