MIKE - Key Persons
Job Titles:
- Managing Director / India
Job Titles:
- Managing Director / Brand Finance
- Managing Director, Brand Finance, Asia Pacific
Alex is an all-rounder on all areas of valuation and quantitative market research but is a technical specialist in the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focused on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.
His other area of expertise is the use of market research and brand valuation for licensing strategy and transfer pricing having helped to set up brand licensing teams and structures with many clients.
He is a Chartered Accountant, Chartered Tax adviser and has completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing. He holds a dual degree in Economics and Environmental Policy from the London School of Economics and has completed training in Data Analysis and Marketing Strategy. He has worked internationally across all continents and in most sectors and now manages Brand Finance's teams and client work across Asia and Australasia.
Job Titles:
- Chartered Accountant With KPMG
- Managing Director / Middle East
Andrew Campbell qualified as a Chartered Accountant with KPMG before working in financial management in international real estate, and subsequently in corporate finance.He has been based in the Middle East for 20 years, initially as CFO of Mobile Telecommunications Company (Zain) in Kuwait, before taking responsibility for marketing and corporate strategy as Zain expanded from a single-operator mobile company into a regional telecommunications powerhouse.He subsequently worked for Emirates Telecommunication Corporation (Etisalat) in the UAE, with responsibility for sales, marketing and strategy and with Etisalat Group where he was responsible for the marketing strategy and operational performance of fixed and mobile operations in 15 countries across Asia, the Middle East and Africa.
Job Titles:
- Communications Director - Asia Pacific
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- Managing Director / Sweden
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- General Manager
- Management Accountant
- General Manager, Brand Finance
Annie is a qualified management accountant and has worked on Brand and Business valuation projects serving global clients, including Barclays and Shell. She is experienced across of variety of services including brand licensing, research analytics, rebrand uplift and balance sheet valuation. Annie heads up various studies at Brand Finance, including the annual Global Intangible Finance Tracker (GIFT™) and the Brand Guardianship Index. In addition, Annie has conducted research and analysis for the Brand Finance brand rankings, specialising in Banking, Retail and Oil & Gas sectors. Annie has served clients worldwide, with a particular focus on the USA and the Middle East. Annie joined Brand Finance as an Analyst in August 2017 after graduating from The University of Edinburgh with a Masters degree in Philosophy and Economics. She has since completed her CIMA professional qualification.
Job Titles:
- Insights Director / Brand Finance
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- Managing Director / France
Brand Finance is the world's leading independent brand valuation consultancy and the only agency exclusively focussed on using research and brand valuation to help make strategic decisions and solve technical issues.
Brand Finance is the world's leading brand valuation consultancy. Bridging the gap between marketing and finance for more than 25 years, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations of all kinds make strategic decisions.
Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales (ICAEW), and also the first brand valuation consultancy to join the International Valuation Standards Council (IVSC).
Job Titles:
- Client Director, North America
Charles has been with Brand Finance since 2017 and now sits as the Client Director for Brand Finance North America.
Since joining Brand Finance, Charles established a communication base in North America where he has built media presence and generated revenue by growing the Brand Finance brand. Charles acts as Brand Finance's spokesperson for North America, with multiple appearances on TV, radio and in print.
Charles' responsibilities have a global focus, as he works with the London team to further improve global marketing and communications strategies.
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- Communications Director - Southern Europe & Latin America / Brand Finance
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- Regional Manager / East Africa
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- Managing Director of Brand Finance in Brazil
- Managing Director, Brazil
- Managing Director, Brazil, Brand Finance
- Professor at the University of São Paulo
Eduardo is Managing Director of Brand Finance in Brazil. He was the founder of Guarded Brands, and was a consultant for the companies Brand Analytics (Kantar - Millward Brown Vermeer) and Mercadotecnia.
Eduardo achieved a Masters and Doctorate in Organizational Administration from the University of São Paulo (FEARP/USP); Post-Doctorate in Business Administration from the São Paulo School of Business Administration of Fundação Getúlio Vargas (EAESP/FGV); Graduation in Accounting Sciences (Cruzeiro do Sul). He participated in the analysis and strategic development of several companies and brands, such as: Banco do Brasil, CELESC, Rede Santa Catarina, Stone, TeleCine, Porto, Embraer, Vale, Santander, Coca-Cola, Siemens AG, Associação Comercial de São Paulo - ACSP , Suzano Papel e Celulose, Passaredo, Renk Zanini, Brasfrigo (Jussara, Jurema, Tomatino), Limger, Locamerica, Let's Rent a Car, and others.
Eduardo is also a Professor at the University of São Paulo (USP/Esalq), Fundação Getúlio Vargas (FGV), and Fundação Instituto de Adm. (FIA), exclusively in postgraduate studies. He was a teacher at the following institutions: Universidade Estadual Paulista Júlio de Mesquita Filho - UNESP in the Professional Master's Degree, IFSP, FUNPEC in MBA in Branding, Fundação Hermínio Ometto (FHO/UNIARARAS), Faculdade Interativa COC (FIC/SEB S.A.), Faculdade de Orl ndia (FAO) ), and others
Job Titles:
- Communications Director - North America
Job Titles:
- Insights Director / Brand Finance
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- Executive Chairman / Africa
- Managing Director of Brand Finance Africa
Jeremy is the managing director of Brand Finance Africa and has almost 50 years' experience working in between London and Johannesburg in marketing, advertising, graphic design, public relations, reputation management and branding. He founded and was the Executive Chairman of the Africa operations of the international branding group, Interbrand until he stepped down in October 2014.
Jeremy himself was awarded the prestigious Financial Mail AdFocus Lifetime Achievement Award, in 2010 and holds over 100 design awards.
Today Jeremy consults/mentors/advises, sits on boards/advisory panels, writes and speaks and is very active in the media, including hosting programmes for Classic FM.
Job Titles:
- Place Branding Director
- Place Branding Director / Brand Finance
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- Managing Director / North America
Job Titles:
- Client Services Director
- Client Services Director, Brand Finance
Leonard works with our key clients to help maximise the value that we deliver, working collaboratively with client teams to understand their challenges and objectives and create solutions.
His professional experience spans more than 15 years and has included client-oriented marketing and relationship management roles in large financial and professional services organisations.
He works at a strategic and operational level, reapplying insights gained from exposure to a wide variety of different strategies, processes and ideas.
Leonard holds a Bachelor of Commerce from Adelaide University.
Job Titles:
- Managing Director of Brand Finance Australia Pty Ltd
- Managing Director, Australia
Mark Crowe is the Managing Director of Brand Finance Australia Pty Ltd. Mark brings to the role a keen focus and knowledge in Marketing Accountability and Effectiveness. He is a strong advocate for promoting the role of marketing based assets as the key source of value creation in business. Mark's previous role was CEO of the Australian Marketing Institute. He has extensive senior management and board director experience across the professional services, education, food, hospitality and sporting industries.
Mark has contributed to numerous business and marketing publications including The Role of Marketing in the Boardroom and What Value Marketing. Mark is a Certified Practising Marketer and a Fellow of the Australian Marketing Institute. He has a Bachelor of Commerce from the University of New South Wales and a Certificate in Strategic Marketing Management from the Macquarie Graduate School of Management.
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- Assistant to Managing Director / China
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- Senior Consultant / Italy
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- Managing Director / Romania
Mike Rocha - Chief Commercial Officer
Job Titles:
- Chief Commercial Officer
- Chief Commercial Officer, Brand Finance
Mike is a global authority on brand economics and valuation, with extensive experience of helping businesses grow by maximising the value creation potential of their brands.
He has over 20 years of experience across a wide range of branding challenges, leading assignments on brand-led growth, brand-related cost savings, brand-based negotiations and transactions, and expert witness work for disputes.
His experience of leading teams of analysts on the evaluation of brand strength and value for the world's most valuable brands gives him unique insight into the factors that drive brand success globally.
Prior to joining Brand Finance, Mike was the global lead for the brand economics practice at Interbrand. He has a broad range of experience across many sectors, with clients including Allianz, AXA, British Gas, BUPA, Ericsson, Goldman Sachs, Hertz, Hyundai, Kia, Mastercard, Orange, PayPal, Samsung, Standard Chartered Bank, Virgin, among others.
Mike studied Economics at Cambridge University and is a Chartered Marketer and Chartered Accountant, having qualified with Arthur Andersen in London. He is a member of the Institute of Chartered Accountants of England and Wales, ICAEW Valuation Group and Chartered Institute of Marketing.
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- Managing Director / Turkey
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- Managing Director / Brand Finance
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- Managing Director Iberia ( España, Portugal ) Y Sudamérica
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- Brand Finance Philippines Brand Finance
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- Associate Director, Insights / Vietnam
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- Managing Director / Brand Finance
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- Strategy and Sustainability Director
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- Managing Director / China
Scott Chen co-founded Brand Finance China where he is currently Managing Director. Brand Finance China specialises in brand valuation and evaluation, - brand architecture, brand investment, brand contribution, brand performance tracking, market research, competitor brands comparison and brand franchise. Our clients consist of state-owned enterprises and private companies in the fields of real estate, energy, airlines, utility, railway stock, insurance, automobile, retails, food & beverage, etc.
Job Titles:
- Managing Director / Nigeria
Job Titles:
- Regional Manager / East Africa