FRANCHISEED - Key Persons
Kerry Miles CFE: Kerry has over 15 years of experience in the franchise sector, firstly within her own business (which she franchised) and subsequently for 10 years as the General Manager of the Franchise Centre at Griffith University. Kerry was responsible for developing commercial franchise educational courses, developing and delivering content for workshops and conferences developing and managing Centre communications on franchising. Kerry is also an experienced market researcher and strategist having worked as a Market Researcher and Market Manager for over 10 years prior to joining the education sector.
Most of the research and education materials were led by one of the world's leading and most highly respected franchise researchers Professor Lorelle Frazer, who now holds the position of Head, School of Business at the Sunshine Coast University.
Professor Lorelle Frazer and Kerry Miles decided to launch the Asia-Pacific Centre for Franchising Excellence (now ‘FranchiseED') in March 2008, to make this wealth of independent information and knowledge more widely available.
Prof Lorelle Frazer: Lorelle has been actively involved in franchising research and sectoral policy initiatives for 20 years and is one of the world's leading franchising researchers. Lorelle lectures in franchising and is a member of the Australian Competition and Consumer Commission's Franchising Consultative Committee. Her research is used to drive positive policy reform. For instance, the free online pre-entry franchise education to better inform prospective franchisees - connects research outcomes with practical solutions for business. The first person in Australia to complete a PhD in franchising, Lorelle also mentors franchising PhD candidates, to enhance understanding of issues faced by the sector and advance franchise best practice.