WSI HEALTHY DIGITAL SOLUTIONS - Key Persons


Chuck Bankoff

Job Titles:
  • Digital Marketing Consultant
Chuck is the Senior Strategists with Kreative Webworks, a WSI Digital Marketing agency since 1999. Chuck is a Speaker, Author & Trainer to other WSI Internet Consultants worldwide. Chuck directs a team of creative and technical professionals to develop and manage his client's lead generation programs and is directly responsible for their online ROI. Before founding Kreative Webworks, Inc. in 1999, Chuck was Leader of Learning & Development and a manager of special projects for Honeywell. Chuck holds a BFA from Long Island University and an MBA from Keller Graduate School of Management. Chuck also holds Certificates in Digital Electronics from DeVry University, Lean Enterprise System Design from the University of Tennessee, E-Commerce Business Strategies from USC and advanced Search Engine Optimization from SEMPO (Search Engine Marketing Professionals Organization) and is HubSpot certified.

Daniel Lattanzio

Job Titles:
  • Team Leader
  • VP Franchise Development
Daniel is a passionate team leader who has been with WSI since 1996. Having come from a long background in franchising, Daniel started with WSI in the early days to help build and grow WSI's franchise model, both locally and globally. After being involved in multiple areas of the digital marketing business, he found his home as Vice President of Franchise Development. Over the last 12 years, Daniel has worked with his team to build the WSI Network of Consultants worldwide. He stands behind the successful, team-developed model of "Real People Do Real Things."

Eric Cook

Job Titles:
  • Banker
  • Digital Marketing Consultant
Eric Cook is a "recovering banker" of 15 years turned digital strategist and award-winning web designer with WSI, the world's largest digital agency network. A two-time contributing author of the best-selling book Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing, he routinely works with community banks around the country helping with online strategy, social media utilization and helping to enhance their overall digital presence.

Francois Muscat

Job Titles:
  • Digital Marketing Consultant

Mark Dobson - Founder

Job Titles:
  • Co - Founder
Mark Dobson has been with WSI since our inception in 1995. He has an extensive background in business development in several industries dating back to the early seventies. His knowledge of the development of human potential and his understanding of behavioral patterns has been instrumental in developing the WSI System over the course of the years.

Michael Monaghan

Job Titles:
  • Vice President of Field Operations
Michael Monaghan has had a long tenure within WSI holding several positions in the organization. From 1998 to 2012 he held the position of International Development Director where he played a leadership role in the franchise development team. From 2012 to 2015 Michael held the title of Director of Master Franchise Operations where he oversaw the WSI Master Franchise program. In 2016 Michael was promoted to Vice President of Field Operations where he now heads up the Franchise Business Coaching as well as leading the channel of WSI supplier partners.

Rimma Jaciw

Job Titles:
  • VP Global Operational Performance
Since joining WSI in 2004, Rimma has been instrumental in the growth and development of the company through the various roles she has held, which include Customer Service and Support Manager, Director of Franchise Operations, Director of Compliance and currently, Vice President of Global Operational Performance. Prior to WSI, Rimma held executive positions in five countries along with having started and operated three successful companies of her own. She oversees support, legal, regional and global events, billing and collections, and financial performance. She is an alumnus of the Certified Franchise Executives program and is the corporate liaison for the International, the French and the Canadian Franchise Associations.

Ryan Kelly

Job Titles:
  • Digital Marketing Consultant
Ryan Kelly has 15 years of highly successful sales and marketing experience in online digital solutions. He specializes in website production, conversion architecture (getting users to engage with your brand), Search Engine Optimization, Content Marketing, Conversion Tracking and Analysis, Traditional Pay Per Click, Display Banner Advertising, Re-targeting, Social Media Management, Reputation Management and more. If you were to ask Ryan what he does, he would say, "I leverage the power of the Internet to create wealth for businesses all over America."

Valerie Brown-Dufour - President

Job Titles:
  • President
As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors. Valerie first joined WSI in 1999 and has served in a number of roles. Prior to this, she ran her own business and worked overseas in a number of countries. Valerie holds a master's degree from the University of Toronto.