AXIOM PERFORMANCE - Key Persons

Greg Pinks

Job Titles:
  • Chief Leadership Officer
  • Axiom 's Chief Leadership Officer
  • Chief Leadership Officer of Axiom
Greg Pinks, Chief Leadership Officer of Axiom, as a partner in the process, started with understanding the deliverables of the team. What was the timeframe and what were the measurable outcomes? Working with the team, they defined two critical business results that needed to be achieve within the next year. They then considered what they were achieving today. The difference illustrated the gap they needed to close. Taking them through a few more leadership exercises started to underscore what was working within the team, and what was getting in their way - this was the harsh reality of where in fact they were misaligned. While considering career choices, Greg listened intently to the conversations of his parents' friends, hoping to discover which jobs were the most exciting. Instead, what he heard was a lot of frustration and disenchantment with the daily grind. Perplexed that people would spend most of their adult lives in unfulfilling situations, Greg sought to understand a career path where he could help make peoples' working lives more enjoyable and more meaningful. Though he was still in high school, this was the start of Greg's passion for creating great workplaces. Greg finished his Bachelor's degree (for which he studied employee satisfaction) and then his Master's degree (his research on employee commitment was published by Queen's University). He then started his career in earnest. Greg has over 25 years experience in business strategy, leadership coaching, and employee engagement, much of which he gained during his time as Vice President for two publicly traded Canadian companies. Greg supports senior leadership teams across Canada, engages top talent in leadership development, and is an executive coach within private and public organizations. Axiom is pleased to announce that Chief Leadership Officer Greg Pinks has been recognized by the ICF as a Professional Certified Coach. "This career milestone signifies your commitment to high professional and ethical standards in the coaching industry."