SPRINGBOARD - Key Persons
Job Titles:
- Office Manager
- Office Manager / Accounts
Agnes Fitzgerald is the Office Manager and Accounts at Springboard Communications, where she plays a critical role in ensuring the smooth and efficient operation of our administrative functions.
Job Titles:
- Client Executive
- Senior Client Executive
Anthony is a Client Executive at Springboard, focusing on communications activities for a diverse client portfolio. He holds an MA in Public Relations with New Media and a BA in Creative Digital Media from MTU. Anthony is dedicated to delivering tangible results for clients, across both external and internal communications platforms.
With nearly a decade of communications experience, Cathal is a Senior Client Manager at Springboard.
He spent seven years in Australia holding both in-house and agency roles. His most recent position was with the telecommunications company Telstra, where he was a Senior Corporate Relations Advisor.
Previous to that, Cathal was a Senior Account Manager at Herd MSL, where he helped devise communications strategies for global brands such as Meta, Salesforce and Schneider Electric.
A native of Kerry, Cathal started his career in the Road Safety Authority as a PR and Digital Media Executive. He holds a Master's degree in International Public Relations and Global Communications Management from Cardiff University.
Job Titles:
- Client Manager
- Senior Client Executive With
Chloe is a Senior Client Executive with Springboard Communications. Her background includes both agency and in-house roles, where she has gained experience across project management, content creation, social media strategy and management, operations, event management, website development, and brand development.
Job Titles:
- Associate Director
- Associate Director With
Ciara Flaherty is Associate Director with Springboard Communications. A former journalist, she devises and manages strategic external and internal communications campaigns for a range of clients across sectors, including technology, life sciences, financial services and healthcare.
Darragh Woods is a Junior Client Executive at Springboard Communications, bringing a diverse background in journalism, communications, and multimedia content creation, including experience with the United Nations. His passion for media, storytelling, and sustainability drives his work across client accounts, where he is responsible for executing key day-to-day operations.
Job Titles:
- Public Affairs Consultant
David Kitching is a Public Affairs Consultant for Springboard Communications. Since returning to Ireland in 2016, he has held various senior roles in government relations, strategic communication and media management in the corporate, NGO and community sectors.
Deirdre is a Client Manager at Springboard with a wealth of experience encompassing proactive media relations, analysis, content creation, production, event management, and social media management. She holds a Bachelor of Business in Marketing from UL and an MA in Public Relations and New Media from MTU.
Job Titles:
- Client Manager
- Senior Client Executive With
Lisa is a Senior Client Executive with Springboard Communications, specialising in communications and digital activities for clients spanning various industries.
Job Titles:
- Associate Director
- Client Director With
Maria is a Client Director with Springboard. She specialises in the creation and execution of strategic communications, maximising her clients' brands and achieving measurable marketing results.
Job Titles:
- Member of the Advisory Board
Pat Lucey, a project professional and entrepreneur, is a certified Company Director and advisor in professional services. Pat was co-founder of Aspira, an international consultancy delivering technology, project management and business advisory services. He served as CEO and chair of the business until 2022, overseeing its growth from a six-person, Irish-only organisation to a 280-person international firm.
Pat's academic background includes degrees in engineering from the University of Limerick, a diploma in business management and an executive development diploma. Pat was also a finalist for EY Entrepreneur of the Year 2020.
Pat is president emeritus of the PMI Ireland Chapter, where he served as director and/or president for 10 years, and is the first Irish person to be elected to serve on the Board of Directors of the global PMI.
Something you didn't know about Pat - He's a (distant) blood relative of JFK.
Job Titles:
- Member of the Advisory Board
Rory is the co-founder of the digital experience management company, Amplience. Started in London in 2008, Amplience became one of the leading CMS companies for brands and retailers such as GAP, Primark, Coach, Argos, Halford's and The Very Group.
Job Titles:
- Director of Strategy & Insight
- Sandy Boundy Is Director of Strategy and Insight
Over 23 years' experience working in blue chip FMCG multinational organisations, Sandy has worked on domestic and global brands in a career encompassing marketing management, innovation, product development and strategic planning.
She has worked in Corporate Affairs, leading corporate communications and creating award-winning internal communications strategy and campaigns. In addition, she was responsible for embedding sustainability with all key internal and external stakeholders. She also lectured part-time in Munster Technological University, was a founding member of the Institute of Internal Communication, Ireland and is currently an active member of the Purpose Disruptors Ireland PR Community.
Something you didn't know about Sandy - she received an award from An Taoiseach for coming 1st in her Diploma in Business Studies in UCD.
Job Titles:
- Corporate Affairs Leader
- Director, Media & Crisis, Dublin Lead
Sarah is an accomplished corporate affairs leader with over 15 years of diverse experience in strategic communications, media relations, reputation management and employee engagement. Sarah has worked in communications agencies in Dublin and London and as Head of Corporate Affairs in Vodafone and Head of External Communications in Aer Lingus.
Susie Horgan - Founder, Managing Director
Job Titles:
- Founder
- Managing Director
- Fellow of the Public Relations Institute of Ireland
Susie works directly with our leadership teams, providing strategic counsel and support in the areas of reputation management, message shaping, strategic communications, and crisis and issues management.
A communications professional with over 25 years' experience, she offers insight into how effective communications (both internal and external) can help achieve our clients' business objectives.
Susie is a Fellow of the Public Relations Institute of Ireland along with being the Hon. Secretary of the Cork Chamber, Board member of Fota Wildlife Park and Board member of the Public Relations Consultants Association.
Something you didn't know about Susie - she is a champion showjumper!