SQUARE - Key Persons


Adriana Vieira

Job Titles:
  • PR Specialist

Alba González

Job Titles:
  • PR Specialist

Alexandra Costa

Job Titles:
  • PR Specialist

Ana Duarte

Job Titles:
  • PR Specialist

Ana Ribeiro

Job Titles:
  • Digital Communication Specialist

André Reis

Job Titles:
  • PR Specialist

André Torrão

Job Titles:
  • Senior Digital Communication Specialist
André co-leads the Digital comms department and works daily on consolidating, planning, and developing this business area to level it up. Graduated in Artistic Studies from Faculdade de Letras da Universidade de Lisboa (Portugal), it was in Digital Marketing and Communication that he found his true purpose - to communicate brands and help them grow and achieve their goals.

Beatriz Santos

Job Titles:
  • PR Specialist

Bárbara Barbosa

Job Titles:
  • PR Specialist

Carla Pedroso

Job Titles:
  • PR Specialist

Carolina Batalha

Job Titles:
  • PR Specialist

Carolina Inácio

Job Titles:
  • PR Specialist

Catarina Carvalho

Job Titles:
  • PR Specialist

Eva Azevedo

Job Titles:
  • PR Specialist

Helena Moura

Job Titles:
  • PR Specialist

Inês Lourenço

Job Titles:
  • PR Specialist

Isabel Fernandes

Job Titles:
  • PR Specialist

Isabel Sena

Job Titles:
  • PR Specialist

Joana Canhão

Job Titles:
  • Digital Communication Specialist

Joana Cidades

Job Titles:
  • Senior PR Specialist
With a passion for books and for creating powerful stories together with our partners, Joana dedicates her time to manage strategic PR & content plans for a variety of organizations, including corporations mostly in the circular economy, energy and tech sectors. She works hard to help her clients maintaining a positive reputation and reach their communication goals. After managing several websites in the Real Estate investments sector, Joana assumed the role of Content Management at an IT consulting firm in Lisbon. With a degree in Communication Sciences from Nova University (Lisbon). As Content, PR and Digital conquered her heart fully, Joana did a post-graduation in Digital Marketing at ISCTE (University Institute of Lisbon). In her free time, Joana can be found reading and orienting book clubs, doing yoga classes or binge-watching documentaries. Learning new skills and getting curious about the world is what drives Joana every single day.

Joana Guimarães

Job Titles:
  • PR Specialist

João Camilo

Job Titles:
  • Senior PR Specialist
João is a specialist at the new mobility and tech sectors and has a special taste to deep dive into new and innovative sectors. Graduated in Biology from the Faculty of Sciences of the University of Lisbon, this Portuguese Silver Coast native soon realized that he would prefer communicating than dressing a lab coat. This led him to take a master's degree in Science Communication at NOVA FCSH and he's been working in this area ever since. João is an avid cinema fan, from Wes Anderson to the Star Wars and Marvel fandoms. Analog photography and vinyl and photography are his new obsessions, and he is frequently lost in these worlds for many hours. His determination means he never puts less than of himself into any and every project he dives into.

João Penedo

Job Titles:
  • IT Manager

João Pires

Job Titles:
  • Graphic Designer

Mariana Branco

Job Titles:
  • Senior PR Specialist
Mariana is disrupting the Portuguese PR scene in the tech and scaleup ecosystems, and driving media relations and content-focused communications strategies for a wide array of companies. She has been constantly surprised by the innovators that she meets. Mariana started her career as a journalist where she stayed for seven years. The will to know more made her change her perspectives and turn directions to another area of communication. She graduated in Social and Cultural Communication from Universidade Católica Portuguesa (Portugal). If you give her a good book, a cup of tea, and her family and friends, she probably won't ask for more.

Mariola Montoya

Job Titles:
  • PR Specialist

Marta Carvalho

Job Titles:
  • PR Specialist

Patrícia Cavaco

Job Titles:
  • Administrative Department

Patrícia Santos

Job Titles:
  • Graphic Designer

Raquel Mesquita

Job Titles:
  • Administrative Department

Rita Baptista

Job Titles:
  • PR Specialist

Rita Coelho

Job Titles:
  • PR & Digital Communication Specialist

Rita Simões

Job Titles:
  • Digital Communication Specialist

Rosa Madero

Job Titles:
  • PR Specialist

Sara Cardoso

Job Titles:
  • Manager
Sara plays a significant role at The Square, as she deals with a variety of (digital & PR) communication strategies to help clients building relationships with the media, engage with target audiences, and promote the organization's messaging. Sara graduated with a degree in Communication Sciences from Nova University and with a master's degree in Marketing, Communication and New Media from Bologna Business School. After some years working in agencies in Lisbon, she took off to Italy for a master's degree and experience in the pharmaceutical industry. Before coming back to Portugal, Sara decided it was time to fulfil the dream of traveling for 3 months in Southeast Asia, a once-in-a-lifetime experience that happened right before she enrolled in a new professional challenge in the transportation industry. Sara is a natural team player - a decade as a volleyball player might have helped.

Sara Costa

Job Titles:
  • Digital Communication Specialist

Sara Proença - CEO

Job Titles:
  • CEO

Sara Ribeiro

Job Titles:
  • Digital Communication Specialist

Sofia Ferreira

Job Titles:
  • Senior PR Specialist

Sofia Pereira

Job Titles:
  • Manager
A natural entrepreneur, Sofia has been leading clients from different sectors, including Mobility, Innovation, Technology and Fintech and is currently working to expand The Square in the Spanish market. Sofia graduated with a degree in Communication Sciences from Nova University (Portugal), and started her entrepreneurial adventures in the board of an NGO, where she was responsible for the launch of a cultural magazine, leading a team of five people. She also worked in a couple of agencies, where she was responsible for managing a variety of specialties and fields, in both the public and private sectors. Pragmatic and tremendously passionate about her job, it's not by chance that she has cultivated excellent results and created great friendships with every client.