FRONT ROI - Key Persons


Ben Tran - Founder

Job Titles:
  • Co - Founder
  • Founder Creative Director, B.F.a
Ben was born and raised in Vietnam right after the Vietnam war ended in 1975. His career in design started in 1995 at Cypress College. He earned a BFA in Visual Communication Design at one of the top design programs in the country - Cal State Long Beach. Ben has worked with several brand + ad agencies, including Landor, one of the largest brand agencies in the world. Brands that he has worked on: Nissan, Pepsi, Disney, Toshiba, Donald Trump, Frito Lay, Qdoba, Deseret Book, Kootenai Health, City of Coeur d'Alene, and many more, in different markets: Los Angeles, Hong Kong, San Francisco, Utah, San Antonio, Seattle, and the Inland Northwest. Ben is a Ironman triathlete (2.4 mile swim, 112 mile bike, 26.2 mile run). He has raced at Ironman events in Coeur d'Alene, Arizona, Oceanside, Boise, Grand Columbian, St. George, Boulder and has completed over 50 triathlons, including 2 Marathons as a guide for a blind runner. He spent two of the best years of his life during the two-year mission in New Jersey for the Church of Jesus Christ of Latter-day Saints. He is also a self taught professional pianist, husband and father of seven active kids.

Bretta Provost

Job Titles:
  • Chief Integrity Officer / Co - Founder
Bretta Provost has gone from a successful engineer to a thriving entrepreneur. Starting in 1998 with a degree in Civil Environmental Engineering from the University of Colorado at Boulder, her career began working for firms in the Denver area. During a troubling economic time, Bretta began to explored other options. She dove into entrepreneurship with an engineering consulting firm and built a booming online wellness business. Then Bretta packed up and moved to Coeur d'Alene, Idaho, to get married, start a family, and help run a boutique hotel, in no particular order. She became fascinated with online marketing, branding, business development through her businesses. Bretta started doing regular live videos (over 300, to be not exact). Those live videos caught the attention of the Mrs. Idaho America coordinators. She decided to compete in 2017 and again in 2021. Bretta loves the heart-pounding, exhilarating stage experience of the competition and the lifetime bonds of the pageant sisterhood. But just in case Bretta felt like she had too much free time, she leaped into business again when opening Front ROI Marketing two years ago. She now helps others share their unique story and industry in the digital world.

Mallory Shields

Job Titles:
  • VP of Brand Experience
Mallory began her career in customer service roles ranging from working at a ski resort to managing a restaurant. After leaving the food service industry, Mallory was looking for a new challenge that utilized skills from her degree as well as let her explore her creative side. Her previous role was in an HOA community where she made connections with her residents that drove her to want to produce better content/events for them. One thing that has remained consistent across her various roles has been her can-do attitude and that nothing can beat being flexible and adaptable. She relocated to the Coeur d'Alene area after testing out the big city life for over a decade. She found herself missing the small-town way of life she had growing up. When not catching up on all things social media, she can be found with her husband (and 3 German Shepherd's) at the lake, exploring local antique stores for her next refurbishment project, or curled up on the couch reading a good book.

Sarah Burk

Job Titles:
  • VP of Client Success
A native of the Pacific Northwest, Sarah has spent over two decades in the hospitality management world; from the golf course to the ski hill, and restaurants large and small, she has always remained customer focused. When she decided to switch industries, the digital marketing world came knocking, and project management seemed to be the right fit. She has remained focused on helping clients reach their goals by utilizing her own special toolbox of skills, and what decades of hard work has built for her in the professional world. Sarah is a wife and mom to a beautiful daughter and corgi, and takes full advantage of everything the PNW has to offer. In the summer you can find her in Rockford Bay on Coeur d' Alene Lake, with her family and friends, and in the winter she is skiing at all the surrounding mountains. She very much enjoys cooking, baking, and hosting a crowd. Sarah is looking forward to traveling more overseas and one day writing a book about her favorite place in the world, Coeur d' Alene Lake.