MIDAS NATION

Bottom line for this vRung: value architects build systems and create compelling value propositions that enable the owner to be non-centric to business value creation... Many books propose that companies should offer a compelling value proposition only to customers. This is just part of the story (granted, an important one). Unless a company considers the value it brings to all stakeholders, it won't have the best employees, vendors, outside resources, etc. In other words, it won't have all of the people who make a business special. Designing and delivering compelling value propositions to all stakeholders, while still earning a fair profit, is an owner's number one job. This can't be outsourced... Here's the bottom line on this vRung: owners are the value proposition, and because of this, they are so busy not creating personal or business value that they literally don't have time to create any.

Primary location: Charlotte United States