BLU IVY - Key Persons

Job Titles:

• Director, Employer Brand and Culture
• Senior Employee Brand Consultant

Over the course of my career, I have worked in recruitment, training, HR technology, talent development, and most recently employer branding, both in-house and as a consultant. While each experience has been enriching, this is where I have felt most at home. I have always had a passion for storytelling and the opportunity to craft a compelling narrative excites me.

Job Titles:

• Social and Digital Consultant

I love building processes and helping people become better together. I'm addicted to new technologies and love finding new ways of doing things that increase productivity. It's an exciting time with the speed of change and opportunity. Whether it's leveraging machine learning or new communication channels, I'm passionate about testing and optimizing to make an impact.

Job Titles:

• Co - Founder
• Managing Director
• Project Director

We all have that one thing in life that we were born to do, that we love to do. Working with organizations to define their unique purpose is that "thing" for me. I love helping organizations become their very best. It's why I started Blu Ivy group back in 2012.

Job Titles:

• Creative Director

From bricks + mortar, to bytes, banners and beyond, Michael is a highly motivated media neutral creative director/strategist with over +20 years' experience pioneering change, with a perspective for the digital world, balanced by experiences in the real one. Michael has worked in various roles as vp, cd, acd, design director and CMO in Toronto, New York, London, Paris, Mexico, Montreal, LA and Portland for many of the top traditional and digital agencies in the world. Agencies include Saatchi & Saatchi, Blast, Dashboard, Blammo, Euro RSCG and Havas to name a few. Along the way, Michael's creative vision has landed him many local and international awards while working in a multitude of traditional and non-traditional advertising mediums. Michael has worked his creative magic on companies like Land Rover, Nestlé, United Arab Emirates, McDonald's, Lexus and Vice. He works with a team of artists, writers, designers and data scientists. Michael has recently been instrumental in seven successful start-up acquisitions as CMO, Cultural Engineer and Co-Founder Advisor of eQuoshift.com Designer, typographer, musician and urban archeologist, Michael has a rare combination of street-cred, humor and professionalism which has made him one of the most respected creatives in Toronto today and one of the few that truly gets the traditional, digital and technological landscape.

Job Titles:

• Director of Growth and Innovation

As a change management advocate, Mike is passionate about designing and implementing high performing environments for the Future of Work. He believes in developing strategies that align business goals with purpose and empowering people to deliver exponential productivity. To do this he creates collaboration across organizational structures and facilitates alignment between leaders.

Job Titles:

• Director, Employer Brand & Culture DEI Practice
• Senior Employer Brand and Culture Consultant

I have always been fascinated by motivation, drive, and authenticity, and how harnessing those things can help people and businesses achieve success. That fascination led me to pursue a degree in Psychology and a career in Human Resources and Engagement, where I've loved helping people and businesses be their best.

Job Titles:

• Co - Founder
• Managing Director
• Co - Founder and Client Executive

It'a been almost a decade since I was introduced to Employer Brand strategy, from the concept founder himself - Simon Barrow. I knew that he was onto something ground breaking and that I wanted to play a big part in it!