TYPE 2 CONSULTING - Key Persons
Job Titles:
- Principal / Expert in the Human Component of Business Strategy
Expert in the human component of business strategy.
Five-time marathon runner, now a mediocre tennis player.
Proud father of three kids with great genes from their mother's side.
Jonathan Knowles founded Type 2 Consulting in 2006 following a career that spanned Finance (Bank of England), Strategy Consulting (Marakon Associates), Creative Brand Strategy (Wolff Olins), Brand Equity Measurement (Stern Stewart/Y&R's BrandEconomics) and Brand Valuation (Brand Finance).
Rich Ettenson is a Senior Partner with Type 2 Consulting and also serves as Professor of Brand Strategy and Global Marketing at the Thunderbird School of Global Management. His areas of expertise include building brand excellence, global brand strategy, and international marketing strategy.
Rich has extensive consulting experience and has worked with senior executives from leading companies such as Acer Computers, American Express, Amway, Bayer, BP, Danone, Dow Chemical, Exxon Mobil, Intel, LG Electronics and Mattel.
Rich's articles have appeared in leading management publications such as Harvard Business Review, MIT Sloan Management Review, Financial Times, The Wall Street Journal, as well as in top tier academic journals such as Journal of Marketing, International Marketing Review, Journal of Business and Journal of Business Venturing.