PROCTER & GAMBLE

During the 1980s, three new scents were introduced: Powder Fresh, Spring Breeze and Sporty Clean. By the end of the 1980s, Procter & Gamble had established Secret as the best deodorant for sweating, making it the leading women's deodorant brand. During this time, Secret also began a relationship with the LPGA in 1987, Motorsports in 1987, and the Miss America Pageant in 1986... The 1990s brought more exciting innovations with the launch of Ultra Dry and Sheer Dry, which pushed the limits of strength and protection. Then in 1999, we introduced Platinum Soft Solid, the strongest over-the-counter form of protection available at the time. It quickly jumped to the head of the pack as one of the best deodorants for women. In 1998, Secret launched relationship-marketing efforts directed at teens and their mothers to encourage building self-esteem in girls... We share the same spirit of individuality, femininity and strength that these fearless women possess, and use it to continue..