BARC

Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector... With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world... BARC India has been promoted by the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), based on the 60:20:20 formula (IBF 60%, ISA 20%,..

Also known as: BARC India, Broadcast Audience Research Council

Primary location: Mumbai India