MARS

M&M'S is a chocolate brand on a mission. We believe in championing the power of fun to create a world where everyone feels they belong... Mars becomes the first candy in space when M&M'S Chocolate Candies are chosen by the first space shuttle astronauts to be included in their food supply. M&M'S Plain and Peanut Chocolate Candies become the "Official Snack Foods of the Olympic Games" in 1984. With brand harmonization in the 1980's, M&M's Candies go global, expanding into Asia Pacific, Australia, Europe and Russia! M&M'S Peanut Butter Chocolate Candies were introduced in the U.S. in 1989... M&M'S had become so popular by 1950 that an ingenious solution for consumers to distinguish the real M&M'S from inferior imitators was to stamp each candy with the now famous "m". The slogan "Look for the m on every piece" was created. M&M'S Peanut Chocolate Candies were introduced in 1954 and the color used to print the "m" on M&M'S Plain and Peanut Chocolate Candies was changed from black to..

Also known as: Mars Incorporated, Mars Wrigley, Mars Wrigley Confectionery

VAT numbers: FR 04 494 887 854

Primary location: Haguenau France