SOUND - Key Persons
Job Titles:
- Vice President - Lead Agency Strategist
Via the Primary Portals of the E-Media Ecosystem - AJ brews perfect storms of influence with the ultimate goal of brand dominance & Maximum ROI.
This is achieved with a custom blend of all devices: Desktop, Mobile, Wearables, IoT & a healthy sprinkle of "Whatever's Next". The combination is then gently stirred with a proper balance of Manu-matic (Both Manual & Programmatic): AdTech / MarTech, Search, Social, Display, Video, Inbound, Native & Re-targeting to ensure you reach the proper Audience. The final step is to pour this rain-maker over only the Geographies that will return Profit. The recipe is of course repeatedly tweaked, A/B Tested & Optimized based on measured Analytics to suit the ever-changing taste of the buying public.
Chris started his career in 1989 at Elser & Aucone. He began as a media planner and buyer, moved to account manager and then agency partner. In 2012 he joined Sound Communications. Chris is intrigued with how media habits of consumers at every demographic have transformed over the past decade and now continue to shift on a daily basis. He loves the challenge of finding the right mix in today's multiscreen environment. He has planned and bought over $200MM in media at both the national and local level in his career but enjoys the current landscape more than ever. Chris values the relationships he has built over his 25 years in the industry and values nothing more than leveraging those relationships on his client's behalf. He has bought media and managed full advertising campaigns for many different categories including education, financial, entertainment, healthcare, not for profit, consumer goods, web and more.
Job Titles:
- Marketing & Engagement Specialist
- Member of the Sound Communication
David Sall is a marketing and engagement specialist with a focus on the healthcare industry. He was graduated with honors from The George Washington University with a Bachelor of Arts in Communications and a concentration in Business Marketing.
David started his career in national broadcasting sales representing hundreds of the nation's top radio properties. As the media industry hit the technology revolution, David continued his career by building and managing the New York office of Hiwire, one of the original pioneers in digital streaming technology. With the opportunity to bring this knowledge to the traditional media space, David joined CBS Broadcasting's management team and handled the flagship terrestrial radio news properties as well as the many digital assets of the Tiffany network.
David is a proud member of the Sound Communication family as well as CEO and President of Patient Enrollment Advisors. His extensive experience in broadcasting has exposed him to every client category. His true passion is in the opportunity to help business owners grow to meet their full market potential.
Job Titles:
- Digital Marketing Strategist
With 10 years of experience in the industry, Kristen brings an abundance of skills that flourish in an advertising team environment. Her passionate, fearless approach to making connections, growing relationships, and expanding brand potential ensure Sound clients are in good hands.
Joining Sound right out of college, with a double major in Business Marketing and Economics, Kristen has grown into a fierce negotiator. She is not only a media buyer and planner, but she also manages all the day to day operations at Sound.
Job Titles:
- Director - Digital Marketing
Lauren has been a Marketing and Advertising professional for 10 years, building standout campaigns through multiple channels of media, including Traditional, Digital and Social. She started her career at Omnicom Group, working alongside top agencies to bring the best-in-class capabilities for global brands such as Pepsi, McDonald's, and HP. To gain a well-rounded point of view of the industry, she shifted to Town Sports International and managed the Digital Marketing initiatives for over 150 health clubs in the Northeast. Lauren has been with Sound Communications for a year managing the Digital campaigns for all our clients and going above and beyond to ensure we meet each client's goals and expectations.
* Lauren holds the distinction of being among the "Digital Delta Force" of Google Certified Professionals known as a Google Partners Specialists. To achieve this Title you must Pass Every single AdWords Exam Google has to offer in a very short amount of time.
Job Titles:
- Vice President, Director of Broadcast
With 40+ years of media planning and buying experience, Louise's career began at the famed Della Femina, Travisano and Partners agency. She came to Sound in 2003. Louise has been responsible for planning, buying and delivering added value for many clients over her career including: Pan Am, Becks Beer, Blue Nun Wine, Volvo, Isuzu, Dunkin' Donuts, Oppenheimer Funds, NASDAQ, MCI, Harcourt, G.P. Putnam's Sons and Harper Collins, Dow Chemicals, Meow Mix, Great Adventure, USA Network, Sharp Electronics, International Paper, A & W, Ridgewood Savings Bank, Greater Hudson Bank, New York Sports Clubs and many, many more. Louise's responsibilities include the day-to-day management of Sound Communications' broadcast media department as well personally planning, negotiating and buying all radio buys for Sound clients.
Matt graduated Rutgers University in 2012 with an Arts and Science degree. During his tenure at Rutgers, Matt worked in the Operations department of the Rutgers Football team. Since his graduation Matt has focused in the Advertising industry and has created strong multi-faceted campaigns for his clients through a number of different mediums.
Job Titles:
- Digital Marketing Strategist
Richard joined the Sound Communications team in early 2016. As a published Scientific Journal author he brings to the table a rare analytical acumen that allows him to shine as one of the brightest young minds in the Digital Marketing industry.
His extensive research and strategic background play a pivotal role in maintaining peak performance and high ROI through deep data analysis and daily optimizations to all our campaigns.
He previously worked in the Healthcare and Behavioral Sciences fields gaining valuable experience in analyzing data, drawing conclusions, and reporting his findings. Expanding on the before-mentioned achievement, he holds the distinction of being a published author in the scientific journal, Health Services Research and Managerial Epidemiology.
Job Titles:
- Media Director
- Vice President
Scott has 20 years of buying experience for clients such as Toys R Us, Mattel, Fisher Price, Tyco, Montgomery Ward Department Stores, Tetley Tea, Pharmaton Health Products, Frank's Nursery's, Tommy Boy Records, Paramount Pictures, Cablevision, New Line Cinema and many more. Whether it a hyperlocal cable buy or a national brand, Scott brings the same energy, enthusiasm and ferocity to the negotiating table. Scott's current responsibilities include managing all of Sound's TV needs. From planning to buying, national to local, and short form to paid program, Scott is highly regarded in the media industry as someone whose experience and relationships are a great benefit to his clients.
Ever since he co-founded Sound Communications in 1987 with his father Len, Steve has made Sound a respected force in the industry. He has bought and planned media for national clients like HBO, Honda, Valvoline, Dewalt Power Tools, Friedrich Air Conditioners, and Arista Records and thousands of local NY advertisers like New York Sports Clubs, Gym Source, Michael Bloomberg for Mayor, Robert Wood Johnson Hospital Centers, and so many more.
Steve was integral in launching Japanese retail chain, UNIQLO in the US, and he helped build New York Sports Club from 2 locations to over 200 locations in four major US cities. Steve's secret to the success of Sound begins with strong relationships with the media vendors, a mantra that all Sound employees live by.