PSA TRAINING

Rule 1 describes how we shape our network. We make and remake our social networks all the time depending in large part upon homophily and propinquity... Homophily, colloquially known as birds of a feather flock together, is our conscious and unconscious tendency to associate with people who resemble us - physically, emotionally or cognitively. We also choose the structure of our networks: we decide how many people we are connected to; we influence how densely interconnected our friends and family are; and we control how central we are to these social networks. Research suggests that typically we have a ‘core discussion network' of between 2 and 6 close social contacts, with whom we discuss important matters... Spatially, it may be explained by intrinsic decay (the sort of information decay found in the game Chinese Whispers); network instability, the evolution of the network makes links beyond three intrinsically unstable; or our hominid past, where there was simply no one beyond..

Also known as: PSA Training and Consulting, PSA Training and Consulting Ltd.

Registration numbers: 13785838 (W)

VAT numbers: GB 399 6460 31

Primary location: Monmouthshire United Kingdom