30 POINT STRATEGIES - Key Persons
Adam has three decades of communications experience-working at the Wall Street firm Donaldson, Lufkin & Jenrette; in leadership roles at Bloomberg News; and as a consultant for corporate clients that include Charles Schwab, Coca-Cola, Delta Air Lines, GE, Goldman Sachs, and JPMorgan Chase. A founding partner of 30 Point, Adam helps clients craft their messaging and point of view and distill the results into content that stands out.
Anna has 20 years of experience in client services and project management across digital mediums, including creative development, email and mobile marketing, search engine marketing and optimization, and web development. Before joining 30 Point, Anna worked at Experian/Cheetah Digital and Condé Nast Publications, leading cross-functional teams in the development and execution of multi-layered digital-marketing projects-managing them at scale, on budget, and on time while delivering white-glove service to her clients.
Anton has been engaging audiences using typography, images, and text for 20-plus years. Prior to joining 30 Point, Anton was design director at Esquire, Bloomberg Pursuits, and W; led the effort to redesign The New York Times Magazine; and was a longtime art director at GQ. At 30 Point, Anton makes compelling visual content that commands the attention of audiences online and in print no matter the subject.
Cliff has 20 years' experience in journalism, startup management, and strategic communications. As a reporter at The Oregonian, Cliff developed compelling narratives and communicated challenging concepts to a broad audience. As an expat entrepreneur in Spain, Cliff provided executive coaching and translation services to corporations including IBM and KPMG. At 30 Point, Cliff puts his business and communications expertise to work on behalf of a growing roster of corporate clients, including Deloitte, the International Council of Shopping Centers, and TIAA.
Fred is a director, an editor, and a producer of moving images with more than 15 years of experience. He has created branded-content series and cutting-edge documentaries for Vice Media; directed commercials for Burger King, Intel, and Dr Pepper; and toured the world shooting concert films and TV specials for Beyoncé. Fred is a co-founder of Special Operations, a production and post-production company that develops creative storytelling strategies to help agencies, brands, and content companies efficiently deliver high-quality video for all screens.
Job Titles:
- Chief Strategy Officer
- Business Innovation and Marketing Strategist
Janine Silvera is a business innovation and marketing strategist who helps build and optimize world-class brands. Over the past several decades she has developed brand experiences for global companies like General Motors, Procter & Gamble, and Ralph Lauren, as well as high-growth ventures including unicorns Harry's, Justworks, and Cadre. Janine was the founder & CEO of Hark Wellness, a VC-funded startup reimaging hearing healthcare. She also held senior posts at The New Yorker, Vanity Fair, and in Condé Nast's corporate division, where she launched and led the publisher's content marketing agency.
Jen has 15 years of experience as a content strategist and an editor across a broad range of industries, including education, personal finance, and technology. Before joining 30 Point, Jen was an editor at Charles Schwab, where she helped industry experts distill dense financial concepts into approachable, engaging articles, infographics, and videos. Having worked on both the agency and client sides, Jen is able to unite business priorities and creative best practices to powerful effect.
Jenn has more than 15 years of experience as a journalist and content strategist at magazines and digital-media companies across the business, news, and sports industries. A graduate of Northwestern University's Medill School of Journalism, Jenn worked at National Magazine Award-winning ESPN The Magazine and espnW.com, where her team received an Emmy nomination for Outstanding Serialized Sports Documentary. Before joining 30 Point, Jenn led content strategy and oversaw podcasts at Vox Media's SB Nation, with more than 250 million page views monthly.
Lily has more than a dozen years' experience creating compelling design concepts for Bloomberg L.P., Charles Schwab, Condé Nast Publications, Microsoft, and more. Prior to joining 30 Point, Lily served as an art and infographics director at Bloomberg Markets, Bon Appétit, ESPN, and Time. At 30 Point, Lily brings beauty and clarity to complicated concepts and produces engaging content across both digital and print.
Job Titles:
- Digital Director
- Founder and CEO of Digital Citizen
Liz is founder and CEO of Digital Citizen, an interactive production agency that specializes in the creation of engaging, cross-platform experiences that connect consumers to brands in meaningful, innovative ways. She has 20+ years of expertise in ad innovation, creative technology, cross-platform marketing, and project management. Prior to founding Digital Citizen, Liz spent a decade at Condé Nast, where she ran its in-house digital agency and was responsible for producing multimedia and branded-content solutions for advertisers. Her team was honored as Condé Nast "Innovators of the Year" in 2010, and named "Digital Team of the Year" by Media Industry News in both 2011 and 2015.
Loren has spent more than 30 years as an award-winning writer for Bloomberg News, the Dallas Times Herald, the Houston Chronicle, and Texas Monthly. Loren is the author of four nonfiction books and has been a frequent guest on radio and TV programs nationwide. At 30 Point, Loren breaks down complicated situations into clear, concise communications.
Noam has more than 20 years of journalism and strategic-communications experience, working first as a journalist at Bloomberg News, U.S. News & World Report, and the Tampa Tribune, and later as a White House speechwriter and communications director. Noam also co-authored four books with his father, the late Judaism scholar Jacob Neusner. As a founding partner of 30 Point, Noam strategizes and writes op-eds, speeches, and other thought-leadership communications for CEOs; association, foundation, and university presidents; and political leaders of all stripes.
Job Titles:
- Director
- Editor and Journalist
Rob is a veteran editor and journalist. During his 15-year career at Bloomberg L.P., Rob worked as a stock-market reporter, an editor in charge of energy coverage, and a senior editor for economics and investing at Bloomberg Markets magazine. Rob has since worked for clients that include Bloomberg Businessweek, The Economist Intelligence Unit, and Prudential Financial. Rob stands ready to help clients translate complex subject matter for a broad audience through clear prose, compelling narrative, and engaging live programming.
Ted has more than 25 years of branded- and consumer-content experience at the world's premier publishers-including The Economist Group, Condé Nast Publications, The Washington Post Company, and Bloomberg L.P. This wealth of experience allows him to help clients deeply engage and effectively communicate with clients, customers, and the public at large across all platforms: print, digital, mobile, and social.
Job Titles:
- Director
- Managing Director
Will began his career at CNN in Washington, D.C. After earning a Master of Science in Journalism from Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications, Will reported on commercial banks and the U.S. economy for Bloomberg News in Atlanta and Charlotte, earning a Green Eyeshade Award and a finalist nod for the Gerald Loeb Award, business journalism's highest honor. At 30 Point, Will helps both private- and public-sector clients with bylined articles, reports, speeches, and other forms of thought leadership.