BCODE - Key Persons
I've been doing digital marketing since 2010 (when building quizzes via Facebook was all the rage and while Instagram was its own independent platform - oh the good old days!). I've successfully navigated multiple overhauls of the Google Ads, Google Analytics, and Facebook ads platforms. Through all the many changes, I still love what I do.
I started my career in the Theater world running digital marketing for Broadway & Off-Broadway shows, the Met Opera, and the Radio City Christmas Spectacular - I thought I had hit the jackpot in combining my interests. Fast forward 10+ years, and I've found an even bigger passion in helping all types of small businesses find their potential through digital advertising. That has led me to running an agency. Did I ever see this coming? No. Would I change anything about the path that led me here? Also, no.
I discovered marketing by way of wedding videos... which turned into corporate commercials... which turned into YouTube ads... which turned into performance marketing. The speed and sheer number of changes in the digital marketing landscape over the last decade-plus has been massive.
I started my career in photo and video production, quickly migrated to YouTube ads (way back in the beginning), then Facebook, SEO and Analytics. These building blocks have afforded me a WIDE view of the marketing landscape, which influences strategy for every campaign. Paid marketing is pointless without a message that converts, and a brand that compels!
Curiosity is my driving force, and with the speed of digital changes, I am NEVER bored... I LOVE MY JOB.