BEST FRIEND JACK

Best Friend Jack is the culmination of a friendship and partnership forged in the New York ad world circa 2009. More than ten years and numerous product launches and rebrands later, BFJ founders Lena Cheng and Reed Perkins continue to inspire and enable each other's best work... Best Friend Jack works in lock step with founders and executive teams to forge alignment around your company's single, most powerful point of differentiation. That's our foundation for a narrative and visual identity that speaks directly to your customers' highest aspirations... We know your market-whom you're competing with, who your customers are, and what it takes to stand out. With our own MD on staff, we also understand the unique hurdles healthcare brands face, and pride ourselves on making even the most complex technologies approachable and human.