Updated 159 days ago
BECA's marketing leaders have been charged with growing the top and bottom lines of their organizations, and have done so expertly. By amplifying this excellence, more young students and marketing professionals will be able to see themselves in these roles and choose to pursue similar paths. We also want to make sure that those already at the top get the visibility and recognition they deserve and help better inform the business of advertising and marketing across the board... We aim to maintain a trusted, safe space where Black leaders can come together to share experiences. A space where sharing struggles, challenges, insights, failures, and triumphs is encouraged. By cultivating a network of accomplished business professionals, we will drive needed change and eliminate "it's lonely at the top" from being a reality for members... BECA is an association of executive-level Black marketing professionals, supporting our members and corporations who hire Black creatives in executive..