DOLLAR LOAN CENTER

Dollar Loan Center (DLC) was founded in 1998 by Charles "Chuck" Brennan, who is still the majority owner of the company and the CEO. With his strong background in the financial services industry, Chuck recognized that there was a better way to make short-term loans than the typical payday loan (a flat fee for holding a post-dated check for a fixed period). The business model was simple: offering customers a signature loan (no check or other collateral, simple interest - the interest accrues daily and does not compound). Compared to charging a flat fee upfront, this is a better product for the customer and one previously unavailable to anyone needing a short-term loan. The signature loan product also allows us to give credit to those without a checking account. This has recently helped attract more customers due to the changing banking environment... Dollar Loan Center was and is marketed as a payday loan alternative, and our marketing efforts have been highly successful. Dollar Loan..

Primary location: West Valley City United States