EMICA - Key Persons


Alison Cubit

Job Titles:
  • Associate
  • Senior Programme Manager
Alison is a highly skilled, resourceful and client-focused Senior Project Management and Healthcare Professional with 15+ years' corporate experience across IT, healthcare, banking, engineering, and media sectors. She has successfully delivered projects for the NHS, ITV, BBC, Royal Bank of Scotland, CS Energy, RSL Care, Queensland Children's Hospital, Mayo Clinic and HCA Healthcare. In addition to her excellent project management skills, Alison has a clinical background with experience across varied areas of pediatric and adult healthcare including: critical care; remote indigenous health; aeronautical repatriation; and pharmaceutical clinical research. Alison has a great ability to adapt and work seamlessly with diverse teams across different functions and geographical locations. She brings a powerful mix of commercial capability, organizational excellence, compassion and understanding.

Andrew Bourke

Job Titles:
  • Associate
  • Consultant
Andrew is a highly driven individual and advocate for growth, innovation, creative project development, and strategic implementation in the Medtech sector. He has been awarded senior-level roles in managerial, strategic, and consultancy areas. Andrew is entrepreneurial, resourceful, and target-driven, with strong negotiation skills, and a key emphasis on delivering results. As a client-focused and adaptive-thinking individual, Andrew leverages his vast network and experience to create optimal solutions and build valuable relationships. He has strong leadership skills and a proven track record of motivating large teams towards a unified strategy and raising significant capital investment.

Andrew Cumming

Job Titles:
  • Associate
  • Strategic Advisor and Mentor
Andrew is a seasoned leader, advisor, and mentor. A former Asia/Pacific director for a major chemicals group, he is experienced in driving investment and business growth; creation and leadership of multicultural organisations; formation and management of cross-cultural joint-ventures and extensive Board leadership roles. Andrew has worked at board level in multiple different countries including Belgium, China Singapore, Thailand, and the UK.

Ayub Shah Khan

Job Titles:
  • Associate
  • Consultant
  • Business Leader
Ayub is an accomplished business leader with broad experience in performance management, financial control, operations and supply chain over 25 years. Having had senior roles in large multinationals including Unilever, Nestle, Coca Cola and Bupa, Ayub is a business transformation leader with the ability to direct and motivate teams to deliver consistently superior results. With an impressive foundation in finance Ayub is specialized in health Insurance management, business transformation and change management, supply chain and operations, finance control and risk management.

Charlie Wallace

Job Titles:
  • Associate
  • Consultant
Charlie is a consultant with over 14 years' experience in healthcare, focusing on areas concerning the delivery of Value-Based Healthcare. Charlie has extensive experience in Patient Level Costing, Analysis and Strategy, Healthcare Financing and Funding, and Payer/Insurance Strategy and Analysis. He also has significant knowledge in Coding and Grouping for Healthcare Data, under multiple DRG coding sets and Groupers. Prior to working with Emica, he was a Director in Healthcare Technology and Consulting space, working across multiple countries and with all key Healthcare Stakeholders. Charlie has professional experience spanning the United Kingdom, The Middle East, India, and Africa. He is experienced and is comfortable in healthcare systems from inception through to maturity.

David Maltby

Job Titles:
  • Associate
  • Senior Consultant
David specializes in working with international health and financial service companies, founded on his extensive experience of successfully operating and leading health insurance companies and TPAs across Europe, Asia, the Middle East and the Americas. Based in the US, David combines his work with his doctoral research on international mergers and acquisitions.

Dr Shamim Pederson

Job Titles:
  • Associate
  • Senior Programme Manager
Shamim is a creative and analytical, multilingual marketing and communications expert with a background in molecular biology. She has successfully lead marketing strategy, brand and corporate messaging and communications, positioning and B2B and B2C campaigns, executed according to project management principles to enable efficient use of resources and to meet deadlines. Shamim's PhD, completed with a scholarship from GSK, is in Molecular Reterovirology. Shamim's scientific grounding, coupled with her commercial pedigree and project management skills, provide a powerful mix of skills which bring value to strategic projects. Shamim is a Chartered Marketer and holds certifications in economic evaluation, negotiation and leadership skills, and is trained in PRINCE2 and MS Project Management.

Dr Sherif Mahmoud

Job Titles:
  • Associate
  • Senior Consultant
Dr Sherif is a performance-focused and resourceful professional with 15+ years' experience in public health, health funding, and healthcare insurance. Expert in providing consulting and implementing solutions for diverse healthcare industry clients. Sherif has a proven track record in driving client success and retention by offering innovative, personalized solutions targeting specific client needs. Instrumental in leading teams and collaborating across functions to execute projects and meet critical targets.

Elie Tohme

Job Titles:
  • Associate
  • Consultant
  • Healthcare Specialist
Elie is a healthcare specialist with over 22 years of experience in various healthcare and insurance roles within the Middle East. Elie has led insurer-administrator integrations, the development of both PMI and IPMI products, actuarial pricing analysis, and also has experience in IT solutions oversight. He has worked as a consultant for the DHA focused on enhancing Revenue Cycle Management processes, as well as upgrading of reporting and analytical capabilities at DHA facilities. He has most recently led Noor Takaful Family's health takaful division, managing the integration of the Noor Takaful and Dar Al Takaful Medical Portfolios post-acquisition. Key experience and responsibilities included: Strategy setting, defining target segments and positioning of the company's offerings, driving new funding model contracting, product development, process enhancement and member advocacy improvement. Elie was also responsible for enhancing processes and methodologies in both underwriting and claims teams.

Fraser Gregory

Job Titles:
  • Associate
  • Senior Consultant
With over 30 years of experience across diverse industries and executive c-suite roles, Fraser has established a strong foothold in blue-chip organizations and the GCC region since 2010. Fraser has a proven track record of elevating profitability by over $150 million for three businesses, orchestrating a $2 billion business sale with substantial profits, and has been recognized twice as an award-winning Investor Relations expert. From his foundation in finance, Fraser expanded his impact to encompass a holistic business and strategic leadership approach. Guided by the belief in the paramount importance of purpose-led organizations, he excels in developing people and fostering a culture that drives performance excellence alongside value creation. As a certified co-active coach Fraser brings curiosity and deep listening skills into his consulting approach as he partners with his clients to develop superior solutions while transferring knowledge.

HOWARD GOUGH

Job Titles:
  • Founding Partner
  • Partner, Strategic Advisor, Mentor and C - Suite Executive Coach.
Howard was the former regional CEO for a Fortune Top 20 company. He is experienced in leading multicultural teams, driving business growth for large multinationals, conducting cross-border acquisitions, and advising and leading start-up businesses in UK, US, China and UAE.

Jide Aina

Job Titles:
  • Associate
  • Scrum Master
Jide is a creative Scrum Master experienced in implementing and delivering IT projects on time and within budget. He has broad experience in leading strategic transformations and standards across the technology industry. A certified scrum master with a degree in Computer Science, Jide can effectively straddle the IT and business worlds and is adept at all aspects of Project Management, collaborating with cross-functional teams, stakeholders, leading Scrum Agile implementations, analysing and enhancing complex capital market systems through facilitation, documentation, and validation of business and technical requirements towards ensuring successful IT transformations.

Joji Almeda

Job Titles:
  • Associate
  • Executive Assistant to Founders
Joji supports our Emica team as a virtual assistant, based in Dubai. With more than 12 years' experience in administrative roles, Joji is excellent at juggling multiple demands, organizing meetings, managing calendars and arranging travel, thus allowing the team to function at their best for our clients.

Kieren Watts

Job Titles:
  • Associate
  • Consultant
Kieran is an experienced senior executive with over 27 years of expertise in the private healthcare medical insurance and provider sectors, both domestically and internationally. He has strategic skills in building and implementing global health risk and claims management models, with proven leadership abilities, highly developed commercial acumen, and the capacity to lead significant change management initiatives. Kieran has experience in creating and working with multi-disciplinary management teams in both large corporate and start-up environments. He is an expert in the international healthcare industry and understands the challenges of managing a business across diverse cultural markets, having lived and worked in the MENA region. Additionally, Kieran has a deep understanding of delivering investor value, having successfully raised investment for two start-up ventures and participated in one trade sale. He has extensive experience in P&L oversight and budget management.

Martin Braddock

Job Titles:
  • Associate
  • Leadership and Team Coach
Martin is an experienced and impactful team and leadership coach and has worked as both an internal and external coach, in addition to heading up corporate coaching practices and working as faculty for the Global Team Coaching Institute. He brings previous experience of working as a managing director and HR director in the UK, USA and EMEA, which gives him an excellent appreciation of the challenges faced by executive clients.

SUZANNE GOUGH

Job Titles:
  • Founding Partner
  • Founder, Executive and Team Coach, Organizational Psychologist
Internationally Experienced Executive and Team Coach. Specialist in cross-cultural leadership and coaching. Certified Cultural Intelligence Assessor/Trainer and COF Certified. Former senior marketing and consumer insights executive for FTSE 100 companies working globally.

Tim Shields - CEO

Job Titles:
  • Associate
  • CEO
  • Senior Consultant
Tim Shields is a highly experienced CEO with exceptional personal qualities and leadership competencies. He is an enthusiastic and inclusive communicator who effectively utilizes his strong analytical and organizational skills to overcome challenges. Tim takes charge of difficult situations with personal authority and independence, while remaining optimistic and enthusiastic in the face of business challenges. He values cultural diversity and is respected by colleagues for his commitment to delivering on promises. Tim leads by strength of personality and readily gains commitment to action at all levels. He is passionate about driving change and making a positive impact in the lives of customers and drives business transformation with a clear vision and purpose that involves all stakeholders. Tim provides full P&L and capital management to all stakeholders, and led the digital change at Cigna, saving opex and improving customer satisfaction. He strategically leverages data and AI to improve business efficiency and is a strong community leader and advocate for critical international and national issues.

William (Bill) Johnston

Job Titles:
  • Associate
  • Senior Consultant
Bill Johnston has over 30 years of experience in financial services and consulting, having lived in Canada, Indonesia, Singapore, and Malaysia. Bill has strong experience in developing and executing, with P&L success, customer centric product solutions (life, health, investment, composite) and distribution channels (individual, group, agency, bancassurance, online). All supported with technology-based point of sale, business processes and customer focused applications. He has worked in Muslim based markets and has developed high performing sales models that have been used globally by the companies he was working for. E.g., HSBC Mass Market and HNW life and health bancassurance business models developed in Singapore and roll-out to UAE, Brazil, France, Turkey, Hong Kong, etc. Bill has a strong track record of promoting philanthropic and charity-based activities, with a focus on reducing poverty and hunger, improving education, and enhancing industry and innovation. He has held senior leadership roles with multinational corporations in Asia, developing his skills in governance, risk management, business transformation, stakeholder management, culture, collaboration, and ESG/Sustainability.

Ziad Tabet

Job Titles:
  • Associate
  • Senior Consultant
Ziad is a healthcare veteran with three decades of experience spanning the healthcare space, driving value-based care, sustainability and access with the healthcare IoT, AI and digital health. Ziad has extensive experience in operations and financial management, creating and building infrastructure and teams from idea to reality. He has built and managed turn-key RCM, CBO and BPO programs serving clientele on both local and international scale, successfully aligning clinical and financial goals and achievements. Prior to moving to the GCC, Ziad led RCM services and technology offerings in the USA developing and implementing innovative, state-of-the-art technology from front-to-back revenue and spend cycle operations. He began his career with PWC Healthcare Consulting Group in NYC, advising an array of clientele including Fortune 500 companies, PE firms, and some of the largest and most recognized names in healthcare. In the EMEA region and beyond, Ziad is engaged on special projects with regulators, hospitals and payers aiming to pioneer and advance how healthcare is delivered.