Finlay literally heard her calling as a child. The daughter of Cheatham Street Warehouse owner Kent Finlay, she grew up watching Stevie Ray Vaughan, George Strait and countless other Texas greats perform every night. Finlay herself was a regionally popular fiddler and singer by age eight and later earned a degree from the celebrated Mike Curb School of Music Business at Nashville's Belmont University. Jenni Finlay Promotions combined her experiences over a decade ago.