MARKETING DATA SCIENCES

Case Study Global QSR optimizes marketing budget to get 22% increase in ROI Challenge Understand the contributions of their media and promotional activities to drive guest sales. Solution The analysis from our leading edge marketing mix model solution provided a decision support framework to allocate the right mix of media and promotional dollars to optimize ROI. Results The client has realized a 22% improvement in their marketing ROI since implementation of the model. Case Study Optical Retailer utilizes decision support modeling to achieve aggressive sales growth and improve market share Challenge Looking for an optimal media mix solution to move from TV centric national media plan to diversified optimized regional media plan while forecasting a 15% increase in sales based on organic growth and market expansion strategy. Solution Utilizing business , promotional, offer and media data across markets, we provided them a hierarchal local decision support models to allocate right media..

Also known as: Marketing Data Sciences, LLC

Primary location: Midlothian United States