MARKET RESEARCH - Key Persons

Job Titles:

• Member of the Scientific Advisory Board of the Master

Stefan Oglesby holds a PhD in social sciences and an MBA from IMD, Lausanne. Stefan Oglesby has devoted most of his career to behavioural research and data-driven decision making. He is a recognized specialist in market and social research. He has contributed significantly to the further development of modern methods, for example in brand equity analysis, price research and customer segmentation. As a lecturer in digital methods at the University of Lucerne, he has been helping to train a new generation of innovative market researchers over the last 10 years. He was long-standing Chairman and CEO of a a leading provider for market research and consumer insight in Switzerland and Germany. He thus has in-depth, practical experience with implementation-oriented, pragmatic market research that provides measurable benefits for decision-makers. He regularly holds workshops and lectures on practical topics, such as Big Data in market research, survey research methods or data protection issues. Stefan Oglesby is a member of the scientific advisory board of the Master in Public Opinion and Survey Methodology and board member of the DGOF, the German Society for Online Research. He is currently the owner of data IQ AG, which offers services in the areas of data strategy, consumer insight and statistical analysis. As co-founder of deeptrue AG, he is committed to pushing the digital transformation of market and social research into new dimensions.