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The program promotes the sensitization of citizens with respect to the environmental consequences caused by the improvident disposal of cigarette butts in the marine environment, by using special messages and by highlighting individual responsibility. In this context, social networks are utilized and specific audiovisual material is developed. In addition, another practical and essential action is the distribution of pocket ashtrays to bathers at the beaches of the areas where the program is implemented. Through this initiative, bathers are encouraged to maintain the surrounding area clean; overall, caring about the protection of the marine ecosystem is a vital aspect of this program.