MY FARM MANAGER - Key Persons
Job Titles:
- Member of the Experienced Leadership Team
- Marketing Engagement Lead
Taking on the role of Marketing Engagement Lead, Breanne will develop and manage the Decisive Farming marketing communications strategy, a critical role to help shift grower mindsets when it comes to incorporating an integrated farm management platform on farm. Breanne comes to Decisive Farming from McCann WorldGroup with over 10 years of agriculture marketing communications experience and a strong background in strategic development and project management. Her diverse background includes working with some of the ag industry's leading companies.
Job Titles:
- Member of the Experienced Leadership Team
- Founder, Former Director
- Manager of Agronomy
Garth Donald is a founder, former director and the Manager of Agronomy at Decisive Farming. Garth has been instrumental to the agronomic development and in the field application of Optimize RX with farmers across Western Canada. He is responsible to ensure that every soil test and agronomic recommendation is provided to the customer at the highest standards. Previously, he spent 14 years at DynAgra where he worked his way up; starting as field man to corporate sales manager to manager of agronomy. Garth was raised on a mixed grains and livestock farm in Manitoba and holds Diploma in Agri Business from Assiniboine Community College. Garth is keen and passionate about his wife, NASCAR, hunting and travel.
Job Titles:
- Member of the Experienced Leadership Team
- Head of Software Development
Responsible for the leadership of Decisive Farming's software development team and evolving customized solutions for grower needs. Marc is well-known in the technology industry with over 36 years of experience. The first 24 years of his career was spent in various capacities including the early days of fibre optic research and working on some of the world's first cellular mobile location-based services to the development of connected applications for mobile and SaaS platforms. From start-ups to large enterprises, he has successfully led teams to develop reputable solutions to the highest standard.
Job Titles:
- Member of the Experienced Leadership Team
- Head of Product Creation
Michael Coolidge provides design leadership to Decisive Farming's business, marketing and software development teams. Over the past ten years, Michael has been instrumental in the development of Decisive Farming's brand and product ecosystem, including the first three versions of the My Farm Manager® data platform and Croptivity® native apps. Michael holds a degree from the Alberta College of Art & Design and is passionate about the transformative potential of creative thinking.
Job Titles:
- Chief Product Officer
- Member of the Experienced Leadership Team
Tasha brings a wealth of knowledge and skill to the team from his 8 years as General Manager at CHS and DynAgra. As Chief Product Officer and Variable Rate Technology patent holder, Tasha has proven success delivering innovations that solve challenges facing modern farming.