ON THE OTHER HAND - Key Persons

Job Titles:

• Marketing Financial Services for 40 Years, and on Auto - Set to Question Anything He Is Motivated by Fresh Perspectives and Coherent Reasoning

Widely experienced in strategy, management, culture, brand and innovation he sits most effectively in the space between direction and execution. He has consulted for 25 years to over 50 leading FS companies, written Life's A Pitch - a ( short ) book on agency selection, lectured on innovation to MBA's, does a lot of judging, is a co- founder of Adviser Home, helped launch platforms - Selestia for Old Mutual and Nucleus - and writes a lot in the trade press, mostly on things he disagrees with.

Wants you to know he's a Libran, but on the other hand has absolutely no time for such mumbo jumbo. A copywriter by trade, he has spent most of his career trying, but often failing, to maintain sensible and balanced points of view on the financial services marketing issues of the last 40 years or so - mostly from within the confines of creative agencies, of which he has launched, chaired and sold two over the years. A picture of his ideas and opinions can be found in No Small Change, a book about financial services marketing which he wrote with Metro Bank founder Anthony Thomson.