PAPAYA

At Papaya we are known for our ability to listen, analyze, and probe around even the tiniest of nuggets so that all potential insights are fully noticed, mined, and explored - to ensure a powerful brand connection that is both relevant and differentiating... Papaya combines innovative, projective techniques with environments that are inviting, fun and very conversational. Respondents feel safe, engaged, and confident while being challenged to uncover deeper, less conscious feelings - revealing the ‘real truth' behind their behaviours... We have conducted much work in brand development with many clients such as Coke, Loblaws, Kellogg's, General Mills, Ford, Kia, BMO, CIBC, Scotiabank, and over a dozen ad testing and brand positioning projects with Pfizer alone on key brands like Centrum, Advil, Emergen-C. Our work for Minute Maid resulted in Coca-Cola Canada's highest ad testing score ever!