PREMIER FINANCIAL - Key Persons


Andrew Howard

Job Titles:
  • Investment Adviser
Andy Howard's passion for finance began early, witnessing his father's success in the insurance industry. Driven by a desire to put client needs first and offer a wider range of options, Andy transitioned to independent advising. This shift ignited a focus on building deep, trusting relationships with individual clients, allowing him to truly understand their unique goals and aspirations. With over 40 years of experience, Andy's core belief remains unwavering: putting the client's interest at the forefront of every decision. While financial expertise is crucial, Andy believes the human element is equally important. He enjoys getting to know his clients, their stories, and their dreams, fostering genuine connections that go beyond numbers on a spreadsheet. Outside of the office, Andy enjoys the diverse seasons and natural beauty of his home state. An avid outdoorsman, he finds solace and inspiration in fishing, hunting, and exploring the state's waterways.

Jennifer Brown - COO

Job Titles:
  • Director of Operations
Jennifer Brown has been a pillar of Premier Financial for 20 years, earning the respect and trust of both colleagues and clients. Her background in car insurance instilled a strong foundation in customer service, which translates seamlessly to her current role as Director of Operations. Jennifer thrives on untangling complex client issues, drawing on her experience to navigate through investment rules and regulations for Premier's clients. Her experience and research capability allows her to assist advisors to make informed decisions and reduce wait times for an enhanced client experience. Jennifer's down-to-earth personality and charm contributes to her strong rapport with clients. She goes above and beyond to ensure their needs are met, fostering a sense of trust and loyalty. Outside of work, Jennifer finds herself dancing and writing, and cherishes time with her husband and their two dogs, a French mix named Delphi and a Foxhound mix named Phineas.

Kelsey Howard

Job Titles:
  • Director of Client Relations
Kelsey Howard, a recent Michigan State graduate with a double major in Finance and Economics, brings her passion for numbers and her outgoing personality to Premier Financial. As Director of Client Relations, Kelsey works with the advisors to aid clients with service requests and provide immediate attention to questions and concerns. Kelsey's meticulous attention to detail and genuine connections with clients make her an invaluable asset to the team.

Sam Williams

Job Titles:
  • Financial Advisor
  • Investment Adviser
Sam's journey in finance began at USA Financial, where he built experience in crafting retirement income plans and supporting other advisors. Driven by a desire to connect directly with clients, he transitioned to Premier Financial. Sam and Andy spent extensive time evaluating their shared values to confirm a comfortable cultural fit. Now, Sam thrives on creating personalized retirement plans for each client, prioritizing clear communication and building strong relationships. He values the collaborative environment at Premier Financial and their unique partnership with USA Financial, which provides extensive resources and a "boutique" feel despite their larger size. When he's not immersed in financial planning, Sam enjoys outdoor activities and maintains a competitive spirit.