HSF AFFILIATES - Key Persons

Allan Dalton

Job Titles:
  • Chief Executive Officer of Real Living Real Estate
Allan Dalton is the Chief Executive Officer of Real Living Real Estate, and he brings a wealth of real estate experience to his position. He is the former CEO of realtor.com and past president and co-owner of a 32-office Regional Brokerage - Murphy Realty Better Homes and Gardens. He was also named by the National Association of REALTORS as one of the real estate industry's 25 most influential thought leaders. Dalton, a former draft pick of the NBA's Boston Celtics, brings with him deep branding and franchising experience. While growing Murphy Realty, he was credited with creating the Better Homes and Gardens Pacesetter networking group, and co-created its business-to-consumer marketing systems. As a consultant to Cendant (now Realogy), Dalton co-created national marketing systems for NRT, Coldwell Banker, Century 21 and ERA. Dalton, author of several books on real estate, is a former SVP for NRT, president of Prominent Properties Sotheby's International Realty and chief marketing officer of RISMedia. He is also a sought-after public speaker for the real estate industry.

Real Living Real

Job Titles:
  • Answers - Select the Right Real Estate Agent
  • Answers - Stop Ineffective Marketing
  • Example Customizable Lead Page Template
  • Media Inquiries
If you'd like to arrange an interview with a Real Living expert, or if you have questions about the company, please contact Real Living Marketing, via email or at 800-274-7653. Real Living Real Answers - Select the Right Real Estate Agent Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016 and 2017, Real Living Real Estate was named "Real Estate Agency Brand of the Year" in the ongoing Harris Poll EquiTrend® study; and was named "Most Loved" and "Most Trusted" real estate brand in the study in consecutive years. Additionally, the Real Living Brand and its innovative concepts were recognized by Entrepreneur magazine as well as Inman News, receiving several Inman Innovator Awards. Real Living was also named "the Most Promising New National Brand" by the Swanepoel TRENDS Report. Real Living Real Estate is a network brand of HSF Affiliates LLC, which is owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. Real Living leads the real estate industry with a customer satisfaction rating of 98 percent, based upon research conducted by a third party, independent research firm*. Based in Minneapolis, Minn., HomeServices of America, Inc. is the second-largest, full-service residential real estate brokerage firm and the largest brokerage-owned settlement services provider in the U.S. Owned by MidAmerican Energy Holdings Company, a consolidated subsidiary of Berkshire Hathaway Inc., HomeServices' operating companies offer integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties and other homeownership services. Real Living has an integrated suite of resources to help brokers, agents and their clients through every step of the buying process. Real Living is the recipient of the Inman Innovator Award. Real Living is a provider of real estate and relocation services along with technology and knowledge.