SHELF - Key Persons
A recent addition to the Account Management team, Alex (short for Alexandra) or Laskey, as some people call her, is a powerhouse in our client-facing world. She's working with Lenox and Yelp for Restaurants, among a few others. And absolutely killing it.
Hailing from the Port City of Saint John, New Brunswick, Alex is a true Maritimer who's now living just a province over in Halifax, Nova Scotia. And by true Maritimer, we mean that she's a sucker for ocean sunsets and sailing (probably at the same time). ⛵
She's also a big fan of lilacs, blogging, travelling (remember when that was a thing?), trying new foods, and hitting up local vineyards in the summertime. Oh - and she'll never pass up the chance to pet a dog. Some might say she's obsessed (well actually… she said it herself).
Did we mention she makes a mean latte? This Self-Proclaimed Barista can truly do it all - and a lot of it is thanks to her dual Finance/Marketing degree from Saint Mary's University. She comes from a background of working in the influencer marketing industry too, both at a previous agency as well as being an influencer herself. #alwaysinfluencing
Alex Naess joined the Account Management team in 2020. In fact, she's one of the AMs responsible for successful campaign activations for Zenni Optical and The Honest Company.
Alex is a bonafide California girl who lives in her hometown of Santa Cruz. She attended Loyola Marymount University, where she majored in Business Administration. Before joining The Shelf, Alex worked with PepperJam (which was AffiliateTraction when she was there) and Forty-Three PR.
These days she's a wizard ✨ when it comes to matching offbeat, super-niche influencers with the right clients… but there was a time when she was a BOSS at staging houses while she worked in real estate. (So, if you ever need any interior design ideas, Alex is your girl.)
Downtime for Alex is all about experiences. She enjoys hot pilates and spending time with her family, friends, and two weird-but-adorable French bulldogs. And if you're looking for a chill hang, she's your plus-one for the next dinner party (Italian, please!). Alex can also whip up a mean charcuterie board.
Alex also loves to travel and can be found van life-ing it up along the California coast, or heading out for a day at the beach with friends.
Job Titles:
- Brand Partnerships Manager
Notable clients she's worked with: Carbon Health, Lenox, Quinny, Mommy's Bliss, Pilot Pen, PureBites, Yelp, Victory Automotive Group, Jazwares, American Standard
Alison Barnes, (or Ali or APB or Barnesy) is a woman who knows everybody. Malcolm Gladwell said it best when he said that some people are just connectors - and Ali is most definitely one of those people.
Originally from Yorktown, Indiana, Ali attended Ball State University where she majored in Journalism: Public Relations.
A recent transplant to Texas, Ali is trying to get used to the term "y'all" being a legitimate pronoun. While she's reimagining what conversation means living in the Lone Star state, she's also getting pretty good at identifying the qualities that make for superior BBQ and Tex-Mex.#justsayin
Ali joined The Shelf in 2019 from NBCUniversal (Chicago) where she worked in Digital Sales + Strategy. As a member of our sales team, Ali is often one of the first points of contact for prospective clients. So we've come to rely on her charm, easy manner, and problem-solving abilities to convert clicks into clients. And to get us through long meetings. And to cheer us all on.
Aside from her mastery of relationship building and her amazing team-building abilities (seriously, you walk away from a conversation with her feeling like a superstar), Ali is also the reigning GOAT at making homemade pizza rolls. #lifechanging
Amber is our official-unofficial AM design ninja. And we don't mean she's mastered drag-and-drop. Amber's actually using pro-level tools to create graphics, edit images, and edit videos. AND can deliver a pretty sick watercolor painting when the mood is right.
Amber joined our team of AMs from The Synergy Effect. She currently works with some of our most fabulous brands… not sure I can tell you which ones though. She's working on those keep-it-quiet campaigns.
Amber is originally from Summerside, Prince Edward Island, but she's making the rounds in Halifax now. She attended St. Francis Xavier University where she got a joint degree in Psychology & Sociology (and then minored in Fine Arts). The graphic design part came later, though - when she studied at the Ontario College of Art and Design (OCAD).
Ana T - she was born in the sunshine and has stayed in the sunshine. Originally from Sao Paulo, Brazil, Ana got to experience that world-famous Florida sunshine while attending the University of Central Florida. Ana Major in Communications with a Specialty in Radio/TV production and a minor in Digital Media. Now, she is soaking up the sun on the opposite coast in Palo Alto, California.
Ana's been in the media biz for a while now. She is a legit Comcast advertising guru. First, she was the Supervisor, Account Management for EffecTV, which is the Comcast advertising division that managed ad space for major networks like HGTV, CNN, and ESPN. Second, Ana became the Account Executive at EffecTV.
And to think, she originally planned to become an architect! She did spend some time in the construction industry, though. Ana worked in a kitchen/bathroom tile company calculating how much material each project needed.
We're happy to have this cross-functional (resume buzzword) talent on our team. Ana enjoys helping out with different projects and she's super creative. Plus, if you need help brainstorming, creating timelines, taking photos, or setting up your next art installation, Ana is your girl!
Okay, so a few other interesting tidbits about Ana: She worked at a chocolate factory and actually got work done. She loves wildlife coffee, portrait photography ️ and anything caramel. Ana is a Plant Mom, a watercolor enthusiast, and she's always down for a hike. ♀️
Job Titles:
- Director of Digital Marketing
Artur has been with us from the beginning: solving problems, outwitting robots , and doing other back-end-y things… the results of which we see and enjoy. Gonna be honest here - not quite sure what he's cooking over there in Poland, and he's too busy to explain his job to me in words that I can grok. So, let's just get on with the other introductory stuff.
Artur is in Poland, originally from Sorkwity, Warmian-Masurian and now living in Gdynia, Pomerania. He studied Computer Science at the University of Gdańsk. And worked with Nordea Bank, developing the back-end of an e-banking system before joining us full time.
Artur is a developer's developer, with enough hands-on experience to be able to solve whatever problems we send his way (which is sort of his thing, focusing on problems instead of technologies). He's developed multiple back-end components and custom algos that leave standard solutions in their dust.
He's not really one to brag, but he also contributed code to the Mars Rover!!!!!! F-yeah Artur!
And last but not least, he's not all ones and zeros all the time. In addition to programming, Artur enjoys hiking, bicycle tourism, and listening to music.
Ashley is one of our brand partnership strategists - she's the creative engine that helps the sales team formulate cool ideas and dead-on strategies for clients, all from behind the curtain.
Ashley joined the fold in 2020, but not before embarking on the kinds of adventures that make you want to stop and ask questions.
Like the time she was an au pair in Italy.
Or when she was a bartender in San Francisco.
Atul, aka Raj aka Lau'tul, hails from Rajasthan, India - the place of kings. As the other half of our dynamic co-founding duo (Lauren + Atul = Lau'tul), Atul also does a little bit of everything, and a lot of anything algorithm-driven. He attended IIT then earned a PhD in computer science from Rice University. ️
Barb is full of surprises! From speaking English, French, and Portuguese fluently to surviving being trapped under a wall from museum collapse, she will always keep you entertained.
Barb is originally from Campinas in São Paulo, Brazil. She is currently kicking it in Ottawa, Ontario in Canada. Barb's undergraduate degree in business management is from Endicott College and her graduate degree studying event management is from Algonquin College. Before making the switch to marketing, Barb was a wedding planner!
Barb T. stays busy with her dog, Bell, a 2-year old Australian Shepherd. She loves any and all frozen treats like ice cream, gelato, popsicles, etc.. you name it. If it's frozen - she's in.
When Barb isn't occupied plotting her next move to her 26th new home and city, she can be caught enjoying Glennon Doyle and all her books.
Barb is known as the "cool aunt" in her family to her niece (4 months) and nephew (5 years). Which makes total sense with her unmatched humor and people skills.
Job Titles:
- Brand Partnerships Manager
Becca/Bec/Becs joined the ranks of our legendary Brand Partnerships Managers in 2021, armed with the B2B sales expertise she honed while working with Interior Designers at Wayfair. Her transition into the influencer space was actually the result of Becca's decision to pivot into a fresh, fun, and creative new field of work.
Becca hails from Boston - bahn and raised (in my best Good Will Hunting). City of Champs. She attended Westfield State University where she studied Communications with a concentration in PR. So, she's like wicked smaht with her words.
Job Titles:
- Content Marketing Assistant
Haystack, Hayweird, or Haytown - whatever you might nickname the town of Hayward California - it is the hometown to our incredible Christy. Since her move to Redondo Beach, she's been soaking up the sun between new Reels spearheading our move to video content (bye, skyscraper posts… ).
Christy is rounding the corner on her Advertising & Public Relations studies at California State University - Dominguez Hills. Woot!! Woot!! Christy is a busy busy lady! When she is not up to her neck in content ideas at The Shelf, Christy's runs her own blog and side hustles as a content creator for a list of brands within her personal portfolio. Christy also spends her time indulging in her hobbies of photography, watching movies, and baking (YUM!).
Christy is also a world-renowned"super aunt." Her nephews call her "Tia" and they love hanging out with her, especially when she bakes for them!
We are also anxiously awaiting her romance novel she has been working on for 5 years now, but wrapped up in October! Look for a publication next year! #madskillz
Elizabeth is our Accounts Supervisor, and she's in charge of making all things beautiful. She oversees the day-to-day planning and execution of our clients' campaigns. She uses her keen people-reading abilities to help clients zero in on their goals. And she helps the account managers nudge influencers toward creating the kind of content that can help clients reach those goals.
Elizabeth grew up on the mean streets of Charm City and earned her Masters in Library and Information Sciences from the University of Maryland. And everyone knows that Library scientists are ninja-level marketers - what with their mastery of customer relations, problem solving skills, and the ability to mentally catalog all sorts of information just to whip it out when it's most useful. Well, that's her. That's Elizabeth.
Notable clients she's worked with: Labatt Breweries (Corona, Budweiser, Palm Bay, BABE wine, etc.), Revlon Canada, Subway Canada, Tangerine Bank, Wine Country Ontario, and Moroccanoil
Meet the cool, calm, and creative reigning queen of organization, Emma Bergin. She's originally from a farm in Alliston in Ontario, the potato farming capital of Ontario. Emma attended Wilfrid Laurier University where she was a proud Golden Hawk (school mascot - if you emphasize the word "golden" over the word "hawks," it sounds very super elegant) studying sociology and community engagement.
Fun fact: The next institution of higher learning that Emma attended, Humber College, also had a hawk mascot. At Humber, Emma studied public relations and communications.
Emma's a bona fide, card-carry member of the Jetsetting Ballers Club of Canada. ✈️ Okay, not a real club. We made that up, but really - how many people do you know who have been to 30 countries by the time they're 30? Well, our girl Emma has been to 22 countries and is on the fast track to accomplishing her goal.
Emma lived in Australia and has legit backpacked through Europe! WOW! Now she is back in Canada and in gorgeous Vancouver, British Columbia.
Emma loves keeping busy with hiking, road trips reality TV, sushi, dogs, coffee, travel, Tik Tok, good book reco's, GF treats, and art - especially painting. And though this superstar is originally from a farm, she was born to be on SNL!
Emma hopped on board The Shelf team in 2021, and has been a rock-solid superstar for brand clients like Reser's Fine Foods, Nite Ize, and Oriental Trading Company ever since… managing campaigns like no one's business.
And speaking of business - that's Emma's background. She graduated from St. Francis Xavier University with a Bachelor of Business Administration, and a Major in Marketing. That eventually led her to another influencer marketing agency, where she dabbled in a bit of everything - from Customer Experience to Brand Management.
Originally from Summerside PEI, she now calls Halifax, NS her home - which is fine, because as long as she's around the ocean (and great food), she's happy. We don't blame her one bit.
Emma also loves to travel, read, cook, and bake, and is a pretzel PRO. Recently, she even upgraded to making homemade garlic pretzel knots. *chef's kiss* The only downside of our team all being remote is that we, sadly, can't get Emma to cater our team meetings. We'll just have to make do with the mouthwatering snaps she can't resist taking of her food.
Our team welcomed Jonah in 2021, a native New Yorker who previously served on Hercules New York's Creative Strategy team. These days, he's working the creative side of things with our other amazing AMs, making sure client campaigns are rolling out and delivering the goods.
Jonah attended the School of Visual Arts for Photography and Video, but he also enjoys painting and putting together the best playlist for any situation (raise your hand if you immediately thought of Rob from High Fidelity? Old school Rob or new school Rob, doesn't matter).
When Jonah's not creating something (or overseeing the creation of some other thing), he likes to hang out with friends or just stay in and chill with his two cats and a good oat milk latte.
Jonah is a high-energy person who ✨ shines ✨ in social situations. Plus, he's pretty much always game for trying new things, even if (or especially if, depending on the situation) it means getting his hands dirty. He thrives on meeting new people and finding out what their thing is.
Sorta weird thing about him: He's double-jointed in 8 of his fingers, and hasn't broken a bone yet. *knocks on wood*
From Puyallup to Bend to Coeur d'Alene to Boise, Kirsten "I love a good process" Morell is an Account Manager and our resident mixologist. Firmly planted in the heart of America, the (now) Boise-based gal has worked in the social media space for years, serving as an Event Coordinator and Social Media Manager at Lay It Out Events before joining The Shelf team in 2019.
Kirsten graduated with a BA in Advertising from the University of Oregon, BUT she double-majored (PR and Advertising) for the first three years. So, she's a mack (90s term that means a BOSS, but I'm going somewhere with it) when it comes time to finesse clients and influencers to make campaigns run smoothly. She's used her organization and client-whispering skills for brands like Jazwares, Sezzle, and KISS.
Kirsten is the quintessential social butterfly. She loves a good dinner party, good food, and a good bottle of wine. Remember how we said she's a mixologist? She makes these mind-blowing martinis and delicious (but dangerous) mixed drinks. When she's not hosting a party, she may actually be out looking for one. She's also our resident "Happy Hour Hunter" - her words, not ours.
Kirsten is a triplet (I know right? We just found out about that, too) who was a cheerleader in high school. Annnd since one of her nicknames is "Tiny," you can probably guess she's one of the cheerleaders that got thrown in the air. Ask her to tell you about the time she got a concussion at cheer camp after falling from a 10-ft extension.
She's a #dogmom to Ivy and she loves the colors pink and glitter (and yes, glitter is a color). Kirsten loves the great outdoors. She regularly hikes, and can put up a 10×10 pop-up tent by herself.
Job Titles:
- Illustrator and Design Ninja
Laura goes way above and beyond! She is an accomplished, self-taught digital content creator and graphic designer. Laura taught herself Photoshop in high school and is among the best of the best when it comes to Canva. (Big fans of Canva over here).
Job Titles:
- Co - Founder
- COO
- Co - Founders
Favorite color: Rainbow
As one of our founders, Lauren's our "little bit of everything" person, the true force behind all of our creative efforts. She's had a hand in everything, from writing blogs and designing infographics to overseeing proposals, sweet-talking clients, and front-end (sort of) app stuff (when our developer lets her mess around with things, which isn't often).
Lauren majored in fine art at Furman University (after dropping out of biology halfway through her first semester). Then she went to the Portfolio Center in Atlanta for graphic design. And then started working at Grey (a big agency) as a junior designer with a fierce competitive streak, and freelanced as a fabric designer on the side.
Of course, like most creatives, Lauren also spent time hustling and bustling for "The Man". She worked as a waitress for five years while in school - at one point, in an upscale restaurant where a newly-knighted Sir Elton John yelled at her for forgetting his corn. (Now we know what that yellow-brick road's paved with, am I right?)
When she's not working on stuff for The Shelf, Lauren loves camping, painting, and grabbing furniture off the street on trash day.
In real life though, Lau'tul (what we call our co-founders Lauren + Atul for short) just had Baby Xander… so the most likely after-work scenario would be something a little less me-time and way more we-time. Pretty sure.
Another rando fact: She once made out with the lead singer of Hootie and the Blowfish… but that has nothing to do with previous mentions of the band on our blog or in our marketing emails. Coincidences all.
Job Titles:
- Brand Partnerships Strategist
Secret Weapon: We suspect she has an actual, working idea machine
As a member of our creative strategy team, we rely on Lex to always be ready to dream up something amazing. And she never disappoints. Coming from a small rural town in Nova Scotia, Lex got a Bachelor of Journalism at Carleton University, with a Minor in History.
Lex (short for Alexis) paints and writes, is minorly obsessed with flowers , and majorly obsessed with dogs.
But she's also a bonafide athlete. Lex was a top-ranking competitive golfer, an avid hockey player (she started in the 5th grade using hand-me-down gear from her older brothers, and got good enough to go toe-to-toe with Sidney Crosby's sister), she enjoys hiking, and she loves strength training in the gym.
Greetings from "the frozen tundra" that is Green Bay! Mariah joined our team in 2021 after working with Minnow and BVK as a Graphic Designer and Art Director (respectively), where she oversaw creative efforts for the likes of Michelle Infusino, Crunchmaster, General Mills, and Polaris (among many others!).
As part of our Midwest entourage, Mariah is one of the Account Managers who oversees client campaigns (Zenni Optical, for instance) from the Milwaukee branch (and by "branch", I just mean Mariah's workspace - because she's our sole team member in Milwaukee).
Mariah attended the University of Wisconsin-Stout for Graphic Design & Interactive Media, and is a total ninja when it comes to Adobe Creative Suite.
When she's not crafting creative (or creatively crafting), Mariah is all about that Soul Cycle life. Throw in some yoga, a little good food, plus some wanderlusting ✨, and you've basically filled her days.
Job Titles:
- Data Management and Lead Gen
If you know him well, you probably call him Razon. If you don't, you call him by his nickname, Muhit. Which is also his first name, by the way.
Muhit is on the data management side of things (you knew there was probably a data management side, right?). He joined the team in 2016 to jump-start some of our more aggressive lead generation efforts. Originally from Dhaka, Bangladesh, Muhit has a BBA (Accounting) from Dhaka College.
Now, here's a little data about Muhit that you may not know. He's actually worked in Lead Generation and Data Management for years, providing support for TelcoDR, Busuu, and Affluent.co. He has a deep understanding of the strategies that make B2B lead generation most effective, and he's an energetic, responsive, reliable team member and problem-solver.
As great as Muhit is at managing data, he's better at making spicy curry. You may find him, spicy curry in hand, watching thrillers. If he's not in front of a computer or in the kitchen, check the roof (he likes to garden) or else, he may be traveling.
Hobbies: Dancing, singing, writing poetry, playing badminton, and creating handmade gifts
Everyone knows her as Naina, but her full name is actually Kanwalnain, which means "beautiful eyes" (true, by the way).
Naina (pronounced NAN-na) was Born in Punjab, India. Punjab, also known as the land of the five rivers, is considered by many to be the Manchester of India due to its rich culture and bustling industries. Fun fact: Punjab is well-known for its production of shawls and stoles. (A fun, little conversation starter for you, there).
Naina was moved from India to Canada when she was just six years old, and remained in Canada into adulthood. She attended Simon Fraser University in Burnaby, British Columbia, where she studied business marketing and communication. Annnnd… SFU has probably the coolest mascot of all time - McFogg the Dog, an anthropomorphic Scottish terrier who wears a kilt.
Before joining The Shelf, Naina was an account manager at Procter & Gamble, where she managed multiple big-name CPG brands (ex. Febreze, Olay, Dawn, Old Spice, Tide) at major retailers like Save on Foods and Shoppers Drug Mart!
Naina's faves include family time, Spongebob, Minions, and Bollywood. But one thing that doesn't make the list - chocolate (CRAZY TALK)!! But we'll overlook that because she's pretty awesome.
Nicole is one of our amazing Account Managers, holding down the fort in Boulder, Colorado. She attended the University of Colorado, Boulder (go Buffaloes!!) where she studied Public Relations with a minor in graphic design (Hello, Canva ✨alchemy✨) and learned the ancient secrets of the barista.
Nicole is a morning person who loves skiing. Like, she LOVES skiing. Backcountry skiing, alpine skiing, water skiing… all of it. She's a big fan of the great outdoors, and likes to spend time hiking, backpacking, camping, running (she runs half marathons, nbd) road biking… pretty much anything that requires sunscreen, bug spray, and losing a cell signal. For a girl who says she eats two desserts a day, that's pretty darned good. (Gotta have that life balance!)
Before joining our team, Nicole worked as a marketing and social media coordinator for The Brown Palace Hotel and Spa (part of Marriott's Autograph Collection, so… fancy) and also did PR for Verde Brand Communications.
And if she hasn't already won your heart, Nicole, aka Coly aka Pickle is dedicated to sustainability. And not in a slacktivism kind of way, either. In a money-where-your-mouth-is, low-waste, bring-your-own-grocery-bags kind of way. Nicole estimates that she thrifts 95% of her clothes, and she may go through one roll of paper towels per year.
Job Titles:
- Brand Partnerships Manager
Job Titles:
- Manager
- Director of Account Management
Notable clients she's worked with: Every single client we've ever had.
Sabs heads up our Account Management department, overseeing all of the AMs and the campaigns they run. Sabrina is our most senior team member - she was The Shelf's first employee, way back in 2014 when we were a SaaS company (talk about a throwback!). Sabrina's had a pretty active hand in helping the founders drive growth and shape The Shelf culture.
Meaning if this were the 90s, she'd have earned her own special parking space near the door.
Sabrina lives in Vancouver, British Columbia, where she attended Concordia University, British Columbia Institute of Technology (BCIT) and earned a Bachelor of Arts in Psychology and Diploma in Marketing Management/Communications.
Aside from being arguably the most fashion-forward person on the team, Sabrina is a street style photographer and micro-influencer (on Insta @streetscout). Before being the glue that holds our Account Management team together, Sabrina (or Sabsaroni or Sabserella… you can cast your vote for your favorite nickname here) used to moonlight in the limelight. She ran an event-planning company called Strut Inc. where she planned fashion, lifestyle and art events, celeb red carpets, and other opportunities for fanfare.
Sabrina is a cat mom to Scout the ragdoll (her mascot for streetscout and for life), and she holds the unofficial title of highest kicker on The Shelf team.
Job Titles:
- Head of Content Marketing
Sorilbran (pronounced suh-RIL-brən) oversees the content for our branded channels. She joined The Shelf in 2015, when she answered a hilarious job posting on Upwork (or was it Elance back then?) to edit blog posts and make them funnier.
Sorilbran is a #girlmom, #stepmom, #dogmom and #hamstermom. When she's not momming or running The Shelf blog, Sorilbran tinkers around with her own blog… about momming.
Before joining The Shelf, Sorilbran held a weird little mix of different positions like…
Co-owning a window company and a hair salon, producing Hip Hop, and fronting a vintage soul band. She once ran for public office just to see her name on the ballot. Then she won, and things got awkward for everyone.
Sorilbran grew up in Detroit, spent a little time in LA, and has lived in the sticks outside of Atlanta for 10 years, during which time she raised a show pig (Dr. Schmidt, the Running Pig (RIP to a real one)).
Pretty smiles and little fists are on the family crest. Sorilbran's mom was a black belt in Tae Kwon Do who single-handedly disarmed a man with a gun who tried to ruin everyone's Christmas. Her sister and niece studied jiu-jitsu. Her grandma was a literal gun-toting granny, and Sorilbran studied martial arts for years… to the chagrin of the guy who tried to snatch her handbag one morning as she walked in a crappy part of town. #GetTheseLittleBrownHands
Sorilbran is a fan of gardening, bad sci-fi movies, cult comedies, the History Channel's "That Built America" series, and the UFC.
Meet Taylor Richter, a coffee-drinking, beach-loving Account Manager who joined The Shelf team in 2021. Before coming onboard to help craft super-cool campaigns for clients such as Greenvelope, Taylor worked as an account manager at The Synergy Effect.
T-Rich (as her friends like to call her) completed her undergraduate education at Mount Saint Vincent University with a Bachelor of Science in Nutrition and Dietetics. And in case you're wondering, Mount Saint Vincent is also in Nova Scotia .
Now that we have the basics out of the way, here are the 5 ways Taylor is awesome.
Taylor earned her fear of heights fair and square by partaking in aerial feats such as skydiving, bungee jumping and piloting a plane.
Taylor puts her science chops to good use as an independent nutrition consultant in Nova Scotia.
All the way from Mindanao, Philippines, now living Winnipeg, Canada, Tracy is the ultimate problem solver. Her creativity and passion for her work are encouraging! Tracy is a tropical girl who is somehow still thriving despite the -40 degrees Celsius wind chill in Winnipeg.
Tracy spent her undergraduate at St. Scholastica's College Manila and went to grad school at De La Salle University-Manila. Tracey finished her studies with a major in Marketing Management.
Константин Смирнов has been our beloved illustrator since 2018ish. He has an uncanny knack for dreaming up fantastical illustrations that convert complex concepts into really cool visuals… and you barely have to tell him anything (we think he reads minds). Just hand him some stats and he. goes. INSANE. He's also gotten totally on board with Lauren's love for Rainbows, Unicorns, and Pugs. You'll find them tucked into graphics everywhere!