THIRD BULL - Key Persons


Adam Stovall

Job Titles:
  • General Manager
Adam is the General Manager overseeing all activities under The Third Bull family. Adam has spent the last decade developing businesses of all sizes and helped start T3B in 2018. Adams' focus on effective team building and setting aggressive goals, has been instrumental in the overwhelming success of T3B tenant brands. In his free time, Adam enjoys a wide variety of hunting disciplines including archery and waterfowl, and other outdoor activities. Adam resides in St Louis MO with his wife and 2 kids.

Darren Jones

Job Titles:
  • Brand Manager, Armasight
  • Product Manager for Armasight
Darren is the Product Manager for Armasight. With over 10 years experience, Darren oversees the outside salesforce, new product development, and planning events that further the omnipresence of the Armasight brand.

Derek Dinardi

Job Titles:
  • Team Leader
  • Team Leader, Operations
Derek is the Team Leader of inside sales over all tenant brands. As a Team Leader with over 10 years in education and communication, Derek oversees the day-to-day inside sales operations and has created a team environment with open communication, and targeted creativity. Derek resides in Chicago, IL with his wife, Samantha, and daughter.

Eliza Graves - CMO

Job Titles:
  • Director of Marketing
  • Director of Marketing for the Entire
Eliza is the Director of Marketing for the entire Third Bull portfolio. Eliza has spent the last decade growing and marketing brands in the industry of all sizes. Eliza's results-driven approach tied to creative marketing strategies, brand development, and product promotion will drive T3B to its next level.

George Poulos

Job Titles:
  • Sales Manager
George is the US Based Sales Manager for The Third Bull & Co. With more than 30 years of industry experience, including 15 years law enforcement and 11 years as a manufacturers' representative, he oversees sales, distribution, and the behind-the-scenes efforts for the brands.

Joe Towers

Job Titles:
  • Brand Manager, LE & Shooting Sports
  • Founder of Hero Hunt
Joe is the Product Manager for Helix 6 Precision and Ulfhednar. With over 30 years experience in public service, Joe brings his real world experience to connect with potential buyers and collaborate on new product development. Joe is the founder of Hero Hunt, a non-profit providing hunting experiences for line of duty injured police, firefighters, first responders, and military all around the country. Joe resides in Goodlettsville, TN with his wife of 12 years and 11 year old son.

Michael Hope

Job Titles:
  • Brand Manager, Ball and Buck
Michael is the Brand Manager for Ball & Buck. As an avid upland hunter, and former business owner, Michael brings a lot of great knowledge and experience to the industry. In his free time, he enjoys hunting, fishing, and woodworking. You can also find him at the baseball field watching his son or volleyball court cheering on his daughter. He resides in Saint Louis, MO with his wife and two children.

Mike Semanoff

Job Titles:
  • PR Director
Mike is the PR Director for all tenant brands. With more than 12 years experience in the industry, Mike manages all press related communications, media events, cross brand collaborations, and the public perception of tenant brands.

Perry "Chucho" Newman

Job Titles:
  • Project Manager
Perry is the Project Manager overseeing Logistics related to trade shows, events, and special projects for both T3B and USIQ. Perry is an organizational genius and ensures all public events run smoothly from the planning process to tear down. In his free time he can be found honing his archery skills or playing and coaching sports teams with his 3 boys. Perry resides in Webster Groves, MO with his wife of 16 years.

seth Fields

Job Titles:
  • Director of Sales and Business Development for T3B
  • Sales and Business Development Director
Seth is the Director of Sales and Business Development for T3B. He brings over 35 years of sporting goods industry experience to the role, in categories ranging from shooting sports, hunting, camping, fishing tackle, marine, and paddle sports segments for manufacturers, distributors, and retailers.