ARDEN SOFTWARE - Key Persons


Bruce Beswick


Jim Silianoff

Job Titles:
  • President and CEO - USA
Jim joined Arden Software more than a decade ago and heads up our Arden Software USA division. He has a wealth of knowledge of the packaging sector, having previously founded packaging design software manufacturer Dimensional Impressions, before joining forces with Arden Software in 2008. Jim is based in our American office in Park City, Utah, delivering Arden's innovative packaging software solutions to our customers on the other side of the Atlantic.

Martin Poynter - Managing Director

Job Titles:
  • Managing Director
Martin is part of the founding family of the Arden Group, joining the ranks in 1978 after completing his degree in Mechanical Engineering. With Martin's background in production engineering, he brought the skills and determination to see the group grow across all sectors of its involvement in the packaging industry. His drive and passion for software and all things 'tech' continues to push the company forward.

Matthew Hewitt

Job Titles:
  • Business Development Director
Since joining Arden Software at their UK headquarters in 2007, Matthew has risen through a variety of technical and sales roles across the full range of Arden products, becoming Business Development Manager in 2015, followed by gaining the role of company director in 2022. Matthew works to identify and develop new business opportunities, while building and strengthening relationships with customers, distributors and partners. Prior to joining the Arden team, he was an automotive design engineer and has a degree in Automotive Design Technology.

Mr Maciej Pierzchalski


Mr. Sek Ektrakul


Mrs. Luningning Regala


Paula Lawlor

Job Titles:
  • Technical Services & Group IT Manager
Paula has played an integral role in the Arden family for more than 30 years. With a strong background in mechanical engineering, she originally joined our die-making division - Arden Dies - as a CAD designer. Paula worked within our manufacturing branch for eight years, working her way through the ranks to become lead CAD operator and Impact system administrator. Paula moved over to Arden Software in 1998, where she's always maintained a key role in the development of our Impact CAM software. In her latest role, Paula is responsible for meeting the technical and support needs of our customers, global resellers and the wider Arden group.

Peter Barke

Job Titles:
  • Product Manager
Peter has been part of the Arden family for more than 25 years, joining the team in 1997, and can proudly boast of working on the first ever version of Impact CAD. He comes from a strong design and CAD background and has risen through various technical and managerial roles before heading up the management of our entire product range. As product manager, Peter works with the various stakeholders across the business and our customer base to identify their needs and the larger business objectives that apply to all of our products. This involves building our product roadmaps, and liaising closely with the development team to turn that vision into a reality.