SPINDRIFT BEVERAGE CO - Key Persons
Bill Creelman grew up immersed in a world of fresh, real ingredients. On a farm in Western Massachusetts, everything was unprocessed, seasonal, and fresh. In the summer, his family would head to Nantucket Island, where they'd forage for beach plums and catch the fish they'd eat for dinner. To Bill, real, whole ingredients were just second nature.
Fast-forward to 2010, when farm-to-table started trending and ingredient-conscious eating turned mainstream, Bill was introducing his own family to real, whole foods. But, like most people, he found himself reaching for diet sodas in an attempt to "be healthier". The irony of pairing an artificially sweetened soda with carefully crafted, real farm-to-table meals was not lost on him.
But as he taught his young children the value of real homegrown ingredients, he couldn't find a drink that fit. So Bill decided to make his own. Cue lots of experimentation, trial-and-error, and a whole lot of juicing in Bill's kitchen; Spindrift Beverage Co. was born. The first sparkling water made with traceable ingredients and real fruit from real farms.
Today, Bill isn't doing quite as much juicing - but he still works on the creation of every Spindrift flavor, tasting each fruit concoction our Innovation Team mixes up.