In this keynote, business model expert and founder of the world's largest platform for business model analysis Business Model Ideas, Dr. Maximilian Böger tells a story about why it is better to break the rules and cannibalize your own business model instead of being cannibalized yourself. In an entertaining way, he picks up various fun facts, historical incidents and clarifies, with the help of practical examples, about the biggest problems and mistakes in the development as well as implementation of past and current business models. As an advocate of market research and as PhD academic, he self-critically puts forward one or the other argument why "just do it" is better than "research for a long time". You're guaranteed that one thing will be clear to their audience at the end: "Netflix yourself before you get kodaked!"... In his keynotes, he impressively teaches how visionary strategies and exponential growth can achieve goals that were previously considered unattainable. With his..
Also known as: Maximilian B