PAPPAS MACDONNELL - Key Persons
Danielle is a strategic, digital-first, global brand builder. As Account Director, she brings extensive client and agency experience to the table, including expertise in brand positioning, consumer insights, innovation strategy and digital transformation. In addition, she is highly skilled at leading large cross-functional teams and global networks.
Most recently, Danielle spent seven years at Grey NY as Global Account Director on Procter & Gamble, overseeing businesses with over $1 billion in revenue. Among her many marketing successes, she created a new global brand platform that brought Pantene back into the cultural zeitgeist and led the relaunch of Nikon's COOLPIX line.
Job Titles:
- Associate
- Creative Director
Joe specializes in creating memorable experiences for our clients' customers, from multi-channel campaigns to interactive tools. For Joe, the creative process is about developing immersive, easy-to-digest content that gets people to take action. He's done just that time and time again, on everything from interactive sales presentations to websites to digital ads. Joe also develops and directs engaging product launch videos that create an instant connection with prospects.
Before joining us, Joe achieved impressive results for top brands like Unilever, and created highly impactful work for Finlandia Vodka, Klondike and other consumer brands.
Justin is a dynamic, client-facing project director who's done it all - traditional, digital, CRM, branding, experiential, even augmented reality.
With every new challenge, Justin is there to figure out the roadblocks and quickly find solutions. A self-described workaholic, he goes all in for our clients each day, providing strong leadership on multi-dimensional projects and continually improving processes.
Over the years, Justin has worked on Fortune 500 accounts such as Freddie Mac and Loews Hotels, and is experienced in heavily regulated industries such as finance, healthcare and insurance.
Kelly was architecting interfaces straight out of college, before most people even knew that was a job. In the digital age, she says, it's "survival of the simplest" - a philosophy we've long held. Whether she's working on web, mobile or social media integration, Kelly keeps it simple, getting users to the content they want in the most intuitive way and creating positive interactions with brands.
Since first honing her skills with Delta Airlines, Kelly has had strategic information architecture and user experience design roles with Travelers, The Hartford and others.
Kyle has applied her unique ability to walk in someone else's shoes to some of the most compelling digital solutions in the financial, healthcare and business services industries.
Over the years, she's been a trusted advisor to a veritable Who's Who of industry heavyweights, identifying key customer insights, simplifying the complex verbally and visually, and bringing a UX-centric approach to major initiatives.
Among many accomplishments, Kyle is particularly proud of her agency's success in launching the state health insurance exchange, creating a model so effective it's now taught at Harvard Business School.
What Lisa loves most about this business is the opportunity to create something new and great every day. Fusing strategy with creative, she turns customer insights into compelling and unexpected work that never fails to answer our clients' challenges. Whether it's brand and campaign development, large-scale site design, videos, online advertising or social media, Lisa guides our creative teams to do their best work, putting her unmistakable stamp on every project.
Lisa spent 15 years at Digitas, where she developed award-winning interactive marketing programs and online experiences for clients such as AT&T, Citibank, Delta Airlines and IBM.
Exercising both his creative and technical skill sets, Peter reaches across the full stack of technology to combine stylish front-end appearance with complex server-side architecture. He guides our teams in creating responsive design solutions, developing motion graphics, and editing videos, ensuring every project meets our clients' technical requirements. To help clients make smart data-driven decisions, Peter is also heavily involved in actionable analytics.
Job Titles:
- Executive Vice President
- Senior Strategist
Ron is a senior strategist with expertise in market positioning, integrated communications planning and digital content ecosystems. He brings a breadth of experience across technology, financial services and B2B markets, having guided elite brands such as IBM, AT&T, Accenture, Xerox and Motorola through critical brand transformations.
Ron led the global WPP cross-agency team for Dell's Corporate Branding and Enterprise Solutions assignments, based at Y&R. He also brings an international perspective to the table from his days in Paris as IBM account director and his work in emerging economies like China, Russia and Brazil.
No one has to live up to our mantra to "simplify the complex" more than Steve. No matter how complex the topic - and remember, we're talking technology, insurance and financial services - Steve somehow makes it easy to understand and actionable, while staying true to the brand voice.
An award-winning copywriter and creative team leader, Steve has guided the development of many high-impact, results-driven campaigns for us. Equally versed in B2B and B2C, he's spent over 20 years in the business creating digital, brand and direct marketing for clients such as IBM, Dell, Chase and Frank's RedHot.