SAL PARASUCO

Sal Parasuco was born in Italy and grew up in Montreal, where the brand is located. He began experimenting with denim in the early '70s using his parents' washing machine from concept to actual jeans. In 1975, he made his foray into fashion with Santana Jeans. As business expanded internationally, he rebranded to Parasuco Jeans in 1988. Over several decades, for denim collectors and industry experts alike, the name Parasuco has remained a reference for figure-flattering jeans branded with a chimera logo. Today, a coiling SP logo in metal nods to the serpent of the chimera's tail while reaffirming his unwavering passion... BEYOND THE DENIM FRONTIER For nearly 50 years, Parasuco has produced legendary denim. The innovative introduction of stretch, the silhouette-enhancing styles, the contemporary attitude, the bold brand image - all reflecting the trailblazing vision of founder introducing now SP by Sal Parasuco