SIMPATICO STUDIOS - Key Persons
Job Titles:
- Associate
- Creative Director
- Simpatico in 2018 As Advertising Copy Specialist
Grace joined Simpatico in 2018 as Advertising Copy Specialist, and blazed a quiet trail to an expanded role encompassing multiple creative disciplines. In her role as Associate Creative Director, she helps guide Simpatico's diverse global client roster to well-defined and enforced brand standards. Her functional responsibilities include brand strategy, voice development, visual communications, copywriting, editing, and proofreading.
Grace is keenly interested in the connection between copy and design in advertising. In addition to her editorial pedigree, she leverages extensive visual design experience from varied creative projects, which pairs effectively with her command of the written word. She is always looking for new ways to grow her skillset and enjoys taking on creative and technical challenges.
Grace holds a BA in Professional Writing from Elizabethtown College, where she also completed two minors in Creative Writing and Graphic Design.
If you've worked with Simpatico, you have worked with Jill.
Day-to-day, Jill continues to drive productivity and seek out new opportunities for Simpatico's global client roster. Her achievements in a decade of B2B, consumer and corporate communications rival what many of her peers have accomplished in two. Some of Jill's major work includes rebranding multiple global pharmaceutical companies, and transforming a set of fledgling consumer eCommerce websites into a profitable business unit. Jill has forged partnerships with Fortune 500 retailers including Walmart, Lowe's, Home Depot and Amazon, and has held P&L accountability for multiple agencies and brands. She has also led strategic initiatives for dozens of B2B industrial and Life Sciences companies.
Under Jill's leadership, businesses have doubled and tripled their performance for major business-level and digital marketing KPIs. Her professional interests include branding, eCommerce, UI/UX design, market research and strategic planning.
Jill holds a Master of Science in Integrated Marketing Communications from West Virginia University and a BA in English and Digital Communications from Lebanon Valley College, where she graduated with Honors. She is a Certified Marketing Consultant through the eMarketing Association.
Job Titles:
- Vice President, Technology
Job Titles:
- Vice President, Finance & Operations
In his dual role, Rick is responsible for understanding, optimizing, and documenting the studio's processes to improve client service and vendor relationships, and identify paths to scalability. He also directly manages the studio's finance and accounting processes, including accounts payable, accounts receivable, and investor relations. Tactically, Rick also manages certain strategic client relationships.
Job Titles:
- Co - Founder
- Managing Partner
Steve's forte is wielding narrative principles to drive business.
His varied interests and voracious curiosity drive the creative direction and continued growth of the studio. As an award-winning communications executive with experience in CPG, Fortune 500, publishing, ad agency, media, startup and turn-around environments, Steve's Rolodex includes consumer megabrands such as Bayer and Preen, B2B industrial and Life Sciences firms, dozens of ad agencies, and countless owner-operated businesses. He brings a pragmatic, integrated and detail-driven philosophy to Simpatico's campaign work. His experience is multichannel and includes a mix of content marketing, sweepstakes, programmatic display, email, search, social, print media and more.
Steve is an avid networker and community volunteer and has held seats on industry consortiums and committees. His professional interest areas include content, narrative, emerging channels, digital marketing, analytics, coding and interactivity.
Steve holds a Master of Fine Arts from Chatham University in Pittsburgh and a BA in English and Digital Communications from Lebanon Valley College. He is a Certified Marketing Consultant through the eMarketing Association.