UNIVERSAL CEMENT - Key Persons


Ashley Reyna

Job Titles:
  • Member of the OFFICE TEAM
  • Office and Accounts Manager

Astrid Petersen

Job Titles:
  • Sales and Marketing Manager

Jayme Dykes

Job Titles:
  • Member of the CALIFORNIA SALES TEAM
  • California Sales

Kelly Liljenquist

Job Titles:
  • Technical Support

Ken Wammock

Job Titles:
  • Sales and Technical Support

Mike Disbrow

Job Titles:
  • Member of the CALIFORNIA SALES TEAM
  • Northern California Sales

Randy Liljenquist - President

Job Titles:
  • President
Our President Randy Liljenquist became one of the original Pebble Tec® applicators in the Phoenix, AZ market and over the years has helped to train hundreds of crews all over the country, perfecting the interior pebble finish installation technique. Randy established Universal White Cement Company® in 1995 with one product in mind, Universal Blended White Cement®. This patented pozzolan blended cement offered pool plasterers greater durability, workability and increased cement strength. With the success of our Blended White Cement, Universal has developed additional high performance products such as admixtures, additives and pre-blended interior finishes. These are now being sold through swimming pool product distributions centers and directly to pool plasterers across the United States.

Rodney Gutierrez

Job Titles:
  • West Texas Sales

Ryan Liljenquist - VP

Job Titles:
  • Vice President
  • Universal White Cement Vice President
Universal White Cement Vice President Ryan Liljenquist, Randy's son, continues to take our company to new heights in logistics and efficiency. His leadership in streamlining processes, expanding distribution capabilities and broadening our supply network directly impacts our ability to better serve our customers.

Sonia Acevedo

Job Titles:
  • Member of the OFFICE TEAM
  • Purchasing