How do you sell the same product to two different types of customers? Trane and American Standard are held by the same holding company but their customer base is very different. In this partnership, we created two different content strategies to present the same information. Trane customers are looking for a deeper understanding of how their HVAC system works, therefore we created more in-depth, educational HVAC basics page. This section includes myriad resources to learn more about HVAC with.....
I'm a former English instructor and writing tutor turned b2c copywriter. I've written for various eCommerce environments, including furniture, home desi...