HAYADATA

When Personalization Meets Creativity: How Personalizing the User Journey Boosts Creativity and Optimizes Revenue - Dr. Asi Messica As data professionals, we always aim to leverage data which then enables users to benefit from the endless possibilities of our applications and services. In this talk, we will share how we built personalized multimodal machine learning models based on our data and machine learning pipelines to personalize Lightricks users' journey so they can boost their creativity and drive business success. By the end of the talk, you'll learn best practices which you can adopt to boost your own business goals through personalization... Trust is hard to gain and easy to lose, especially when it comes to data. Recall the last time you sent out a report: were your hands a little sweaty? Did your heart skip a beat? This is because data is never 100% accurate. As data people we strive for that sweet spot that's between data-integrity-risk and that unattainable perfectly-..