SERCEA - Key Persons


Benjamin Heller

Job Titles:
  • Principal
Ben focuses on acquisitions and asset management, as well as assists with the research and creation of Sercea's machine learning models. He leads the company's underwriting efforts with a unique perspective of risk and reward which is augmented by Sercea's proprietary ability to analyze data. Prior to joining Sercea, Ben was a part of the Development Team at Focus in Chicago and was tasked with sourcing and underwriting new projects. Additionally, Ben assisted with the asset management of $500M+ in multifamily properties in the Chicago MSA and led Focus's initiative to expand to new markets outside of Chicago. Before Focus, Ben worked in institutional multifamily brokerage at Moran & Company, specializing in Class-A underwriting and transactions in Chicago and Minneapolis. Ben holds a B.S. in Business from Indiana University's Kelley School of Business where he concentrated his studies in real estate finance. He was a Harold E. Eisenberg Real Estate Scholar and won multiple awards throughout his education. Ben enjoys traveling, golf, and finding the best restaurants in town.

Marshall Proehl

Job Titles:
  • Principal
Marshall works on all aspects of the real estate investment process as well as leads the creation and coding of Sercea's proprietary algorithms and machine learning models. The idea to start Sercea was born out of his passion for programming, data science, and investing and his desire to unite them all in one business strategy.