SPEKTRUM - Key Persons

Juan, the commercial mastermind behind Spektrum, embodies the essence of entrepreneurship with a focus on genuine impact. His role encompasses managing growth, forging connections, and mobilizing operations on both national and international levels. Approachable and personable, Juan fosters a warm community that celebrates art in all its forms, connecting with artists and customers alike. With a background in international relations and expertise in project management and client relationships, he navigates the entrepreneurial landscape with finesse. In his leisure time, Juan finds joy in reading and scuba diving, which further fuels his dedication and vision for making Spektrum a hub of creativity and artistic expression.

Monica takes pride in leading the transformation of imagination into reality, shaping the agency's distinctive visual identity. She spearheads creative direction and vision, ensuring alignment with client objectives and market trends. By overseeing the end-to-end creative processes, she consistently delivers projects of exceptional quality and innovation. Monica fosters a collaborative environment that encourages creative excellence and nurtures team members' professional growth. Beyond her role, she explores her inner thoughts, expressing them through her illustrations, and enjoys seeking new experiences and connections. By forging strategic partnerships within the Colombian art community, she integrates local talent, creating growth opportunities for both the agency and artists alike. Her multifaceted approach makes her an invaluable asset to the agency's success.